B2B target audiences are typically split into factual categories like position, company, job and seniority. All useful stuff. But it's easy to forget that effective communications of any type rely on a connection between at least two humans. This focus on human interaction underpins everything we do through our relevant+engaging=effective philosophy.
Treating your target audience as real people with thoughts, emotions and motivations means we can help to make your marketing activity more effective. We don't pigeonhole the technology or channels we use either - taking an agnostic approach rooted in creativity and insight to select what's best for the job in hand.
Treating your target audience as real people with thoughts, emotions and motivations means we can help to make your marketing activity more effective. We don't pigeonhole the technology or channels we use either - taking an agnostic approach rooted in creativity and insight to select what's best for the job in hand.
Services
The world of B2B marketing is constantly evolving; in order to quench our thirst for knowledge we regularly host thought leadership events and workshops to ensure we consistently give our clients an unfair advantage over their competitors. Open to Lesniak Swann clients, the events provide an insight into the latest thinking and trends in marketing strategy, campaign planning, implementation and analysis.
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Lesniak Swann
Dec 19, 2013
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