Position, promote and protect. That's what we do, and we've been doing it for almost two decades. We're a team of talented writers and digital experts who shape stories, nurture relationships and protect our clients' reputations. We've been shaping stories for decades. Renowned for our long-standing relationships with the media, organisations and politicians, we ensure your story is told and your reputation is enhanced and protected.
In 2005, Effective's doors were opened by our founder, Alastair Milburn; the ex-editor of a daily newspaper, knowledgeable and no stranger to fast-paced journalism. A lot has changed since 2005, the media has evolved, and how we communicate and how audiences consume information has moved quickly and so have we.
In 2005, Effective's doors were opened by our founder, Alastair Milburn; the ex-editor of a daily newspaper, knowledgeable and no stranger to fast-paced journalism. A lot has changed since 2005, the media has evolved, and how we communicate and how audiences consume information has moved quickly and so have we.
Services
Founded in 2005 by Alastair Milburn, multi-award-winning former editor of the South Wales Echo, Effective has always had outstanding communication at its heart. A lot has changed since then and so have we.
Our culture continues to reflect a "newsroom" environment where ex-journalists, content creators and digital experts deliver quality projects amid tight deadlines, seamlessly working together to tell your stories across a multitude of platforms.Effective introduces clients to the right contacts in business, media, politics and government bodies, and maximises profile and engagement through strong relationships in those fields.
Our culture continues to reflect a "newsroom" environment where ex-journalists, content creators and digital experts deliver quality projects amid tight deadlines, seamlessly working together to tell your stories across a multitude of platforms.Effective introduces clients to the right contacts in business, media, politics and government bodies, and maximises profile and engagement through strong relationships in those fields.
PR is not just about spreading the word: it's about dialogue, engagement, and building and protecting reputations. Tell your story. Creating strategies and content for your press coverage, selling the ideas to the media and evaluating results. From media briefings with key editors, to ensuring your story hits the right news platforms, we have media relations covered.
You may already have in-house Marketing, PR or Communication capabilities, but, with our support, you can provide your people with the skills they need to effectively promote your organisation even further. We offer a range of training programmes via our recently-launched Academy, delivered through workshops, 1.1 training or via Webinars.
It takes a lot of hard work and time to build a strong reputation and once it's established, you don't want to lose it. Unfortunately, a well-earned reputation can disintegrate very quickly. Even a simple Tweet can snowball, reaching global audiences in minutes. Our Reputation Protection package acts like an insurance policy: an invaluable investment should you be faced with an unexpected crisis.
Marketing can be an essential tool to assist with your organisation's growth plans and managed properly, it will allow you to monitor what's working well and where you are seeing a return on investment. A well thought out strategy will direct your marketing goals and keep you focused. Think of it like a sat nav, focussing on the destination using the best routes available.
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