After 20 years working in the Hairdressing industry Alexander Thomas, Owner and Director of LAB FORTE (Refinement Of Hair) decided it was time to create a salon with a perfect environment for clients and creative's alike, a desire for clients to feel comfortable and confident in a scene of calm and relaxation, a place to get away from all the chaos of our everyday lives.
Alex has created an ultra modern salon space with an industrial chic, a LAB as he likes to call it, for his stylist's and colour technicians to produce the work of the highest standard you'll find in Birmingham. LAB FORTE is a creative hub for talented and highly skilled Hairdressers, all with the same ambition and philosophy of finding the complete refinement of hair.
Alex has created an ultra modern salon space with an industrial chic, a LAB as he likes to call it, for his stylist's and colour technicians to produce the work of the highest standard you'll find in Birmingham. LAB FORTE is a creative hub for talented and highly skilled Hairdressers, all with the same ambition and philosophy of finding the complete refinement of hair.
Reviews (10)
Leila Hewitt
Jan 26, 2022
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Shelley Edlington
Jan 22, 2022
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Zara
Nov 30, 2021
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My first time visiting Lab Forte today and I had such a good experience. I usually hate going to the hairdressers because my hair sheds a lot on wash day and previous hairdressers have been harsh with my hair.
June was so gentle with my hair, I barely felt anything and she made me feel really comfortable throughout. Hair feels and looks so nice after my cut.
Also, the salon decor is such a vibe, will definitely be back.
June was so gentle with my hair, I barely felt anything and she made me feel really comfortable throughout. Hair feels and looks so nice after my cut.
Also, the salon decor is such a vibe, will definitely be back.
Alan Last
Nov 19, 2021
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Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
Always a great hour or so having your hair cut and catching up with Alex. Staff always pleasant and helpful. The new premises are top class. Plenty of car parking close by. Alex has been cutting my hair for years, wouldn’t go anywhere else, top man.
Service: Hairstyling
Always a great hour or so having your hair cut and catching up with Alex. Staff always pleasant and helpful. The new premises are top class. Plenty of car parking close by. Alex has been cutting my hair for years, wouldn’t go anywhere else, top man.
Service: Hairstyling
Charlotte Wellington
Oct 14, 2021
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Positive: Professionalism, Quality
As usual Ben nailed my hair cut! I have short hair but want it styled rather than just a 'short back and sides'. He always delivers on the design front and is a fabulous hair dresser as well as being a thoroughly decent human being. Highly, highly, highly recommended. I wouldn't go anywhere else and travel in from Bromsgrove.
Service: Hairstyling
As usual Ben nailed my hair cut! I have short hair but want it styled rather than just a 'short back and sides'. He always delivers on the design front and is a fabulous hair dresser as well as being a thoroughly decent human being. Highly, highly, highly recommended. I wouldn't go anywhere else and travel in from Bromsgrove.
Service: Hairstyling
Chloe Spalding
Oct 11, 2021
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Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
Visited the salon today for the first - Super friendly Team and really relaxed atmosphere. Alan made me feel so comfortable and in addition to a fantastic haircut, he gave me plenty of tips on how to style it. Thank you, I'll definitely be back!
Service: Hairstyling
Visited the salon today for the first - Super friendly Team and really relaxed atmosphere. Alan made me feel so comfortable and in addition to a fantastic haircut, he gave me plenty of tips on how to style it. Thank you, I'll definitely be back!
Service: Hairstyling
Jodie Smart
Aug 20, 2021
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Hannah Giles
Apr 13, 2021
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Lab Forte is an excellent salon. I am extremely fussy when it comes to hairdressers and Ben who cuts and colours my hair is super talented. The owner Alex is really friendly, as are all the staff, and there is a great vibe. Very highly recommended, and lovely to be able to put money in the pocket of such a great local independent salon.
Martin Phan
Dec 31, 2020
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I’ve been using Lab Forte for a while now and must say that I’ve never felt more comfortable within a salon environment! The staff are all personable and friendly meaning that the service is consistently high. From being greeted through the door to being served your favourite drink, to being waved off, the whole experience really is something else. The knowledge within Lab Forte is also really on point and important in my opinion. I’ve had many different styles and colours by experimenting and taking advice from the stylists and hair colourists within Lab Forte and have always been extremely
Anita Sirpal
Jul 10, 2020
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This is my absolute favourite hairdresser! I’ve been following Alex for over 20 years! I know a very long loyal customer! He really is my hair guru! I’ve strayed bringing my two young daughters for hair cuts by Becky, their favourite. Love getting my hair colour by Nikki. Becky does amazing blow drys and Arthur is so sweet! They really are the dream team! Can’t wait for my next cut next Friday! 👌🏽
