Real World Planning is a strategic marketing and research consultancy run by Helen Weavers. I am a very experienced planner and researcher, having spent 14 years in advertising, and then the last 14 years working independently with a wide variety of brand owners and agencies. If you need help with business, brand or communications strategy, or want market research conducted, I might be just what you need.
For some clients I facilitate meetings and workshops; for others I provide training in skills like brand positioning, brief writing and use of research. I can also help with evaluating communicating effectiveness and writing awards entries. I have coauthored two IPA Effectiveness Gold papers (including the 2012 Grand Prix) and was a judge for the 2010 IPA Effectiveness Awards.
For some clients I facilitate meetings and workshops; for others I provide training in skills like brand positioning, brief writing and use of research. I can also help with evaluating communicating effectiveness and writing awards entries. I have coauthored two IPA Effectiveness Gold papers (including the 2012 Grand Prix) and was a judge for the 2010 IPA Effectiveness Awards.
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I have been part of the marketing world since 1990, first as a strategic planner in ad agencies and more recently as an independent consultant and researcher, working with brand owners or agencies (advertising, below-the-line, digital, design, media). I began my career in London at BBH, one of the world's premier advertising agencies.
Do you sometimes find that you don't have the time or people to wrestle with a knotty strategic problem, pitch for a new client or facilitate an important meeting? Or lack the knowledge or resource to organise some market research or analyse data you already have? That's why I provide a cost-effective 'pay as you go' resource for all kinds of brand owners and agencies.
Just call Helen! If you have that sinking feeling that your brand is not as important to people as you would like it to be. Don't panic, just call Helen. We used Helen [Weavers] and Helen [Clements] to lead the project management of a major re-evaluation exercise for ASK Italian that needed to be thoughtfully repositioned, reinvigorated and made relevant to today's consumers.
I believe that there's a real need in today's marketing and communications world for 'real world thinking'. Too often I see brand positionings that are extremely complicated and difficult to action, communications that are stuck in old conventions and have no payback rationale, and new product development that is destined to fail.
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