The kernal of our campaign - creative, engaging, interesting, informative content - curated and resides online. We live in image-led times where pictures - still and moving - now speak louder than ever. Just wanted to send a quick email to thank you for getting so many media people here today - we should get some really excellent coverage from this event!
Thanks for the workshop last week - I thought it was spot on and provided a good introduction to most aspects of PR. The group also had the freedom to explore areas of interest as well which was great. The event promotion was a brilliant piece of work by Lava, much media coverage including a couple of impromptu live radio interviews.
Thanks for the workshop last week - I thought it was spot on and provided a good introduction to most aspects of PR. The group also had the freedom to explore areas of interest as well which was great. The event promotion was a brilliant piece of work by Lava, much media coverage including a couple of impromptu live radio interviews.
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Despite all of the modern communications technology at our disposal, presentations are still the most powerful and persuasive tool we have to convince people that we're their best choice. Over the last 25 years in the PR industry, I've delivered hundreds of presentations - some great, some good and yes, some dreadful.
Around this time two years ago Facebook was full of people pouring freezing cold water over themselves or others. This summer, it appears the #22PushUpChallenge in aid of Combat Stress is the latest awareness campaign to capture the imagination. But why? What has made these two campaigns so successful?
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