The flexible dashboards, reports and insights powering top performing consumer mobile apps. Appsumer takes away the hassle by aggregating and normalising cross-channel cost, attribution, analytics and predictive data and visualizing it at a granular level in an easy-to-use tool for UA teams. A clean data pipeline of aggregated and normalised user acquisition data to feed your existing BI infrastructure.
Aggregated and normalised cost, attribution and revenue data visualised in easy-to-use dashboards and reports for UA experts. Get a single view of SKAdnetwork data alongside other attribution sources and model it to predict revenue from iOS14 users. Automate injestion from 100+ data sources with intergrations built specifically for mobile user acquisition.
Aggregated and normalised cost, attribution and revenue data visualised in easy-to-use dashboards and reports for UA experts. Get a single view of SKAdnetwork data alongside other attribution sources and model it to predict revenue from iOS14 users. Automate injestion from 100+ data sources with intergrations built specifically for mobile user acquisition.
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Performance marketing is one of the most data-driven disciplines in the world. There are tons of data points and every decision made (or missed) impacts the effectiveness of growth. However not every business is set up to make sense of these disparate data points or do it fast enough, resulting in wasted time, poor performance and ultimately slower growth.
Automate ingestion from 100+ data sources with integrations built specifically for mobile user acquisition. Full coverage of your media channels with universal connectors that automate any data source. Get all the data you need without touching an API or line of code. Don't just settle for any cost data, get cost data at the most granular level to drive in-depth analysis that gives you an edge.
Report and visualise SKAN data in a digestible format you already understand that helps you identify the impact of the privacy threshold and make faster decisions. Compare apples-to-apples across OS's and channels to make more holistic investment decisions with confidence from a single tool. Appsumer has only ever been built on aggregate data right from inception.
As a result of implementing Appsumer, PicsArt saw significant improvements in the efficiency of their user acquisition workflow, saving hours and unlocking more granular insights. Viber is a messaging and calling app used by hundreds of millions around the world. Moshi Blum, who heads up User Acquisition for Viber, found inefficiencies within his UA processes.
We analysed the impact of ATT on media spend shift across iOS and Android as well as major media channels. We summarise all the high-level lessons from our webinar Under the hood of ATT: Lessons so far and best practices for the future. Month 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far.
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