The DM Lab
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The DM Lab
At The Digital Marketing Laboratory we have a team of unique individuals. Fun to work with but deadly serious about marketing. Each one of us has individual experience, expertise and qualifications. That in turn allows us to deliver a supreme marketing service unlike any other.

Individually we all excel in our own fields. From web design to public relations and content marketing to CRM and journalism and Google Ads (formerly AdWords). Together, we bring our unique elements to the mix to deliver the perfect marketing formula for your business.

On the outside we may look like a team of geeks. Our heads forever stuck in front of a monitor but step inside the World Wide Web and you’ll see we’re the Godzilla that rules the roost! We’re all passionate about our skills and this shines through in our work as we live and breathe our dream every single day.

The DM Lab team have trained for years to gain our qualifications and win our awards but we don’t expect you to become an expert in our services as others do. We’re here to make it easy at every stage of the game. You concentrate on your special skills confident we’ve got your marketing covered.
Served areas
  • UK & Europe
Details
  • Year established: 2010
  • Employees: 6
  • Licensed
  • Insured
Payment methods
  • Cash, Debit cards, Credit cards, Mobile payments, Bank transfers, Cryptocurrencies
Services
We make you stand out from the competition. By ensuring you receive solid foundations that will still benefit your business in years to come. Assessing your target market we build your brand not just for its products or services but for its ability to engage and entertain its visitors.
Our Google Ads (formerly AdWords) team develop bespoke formulas. These deliver positive reactions across all your marketing as we:
Research heavily
Consider your customers AND your competition to appeal to one and beat the other
Develop campaigns that deliver
Design all aspects to integrate seamlessly, to ensure incredible UX
Improve conversions through thorough testing
As the REAL social media experts we will:
1) Manage all accounts across every established and trending platform, ensuring they work in harmony while content is unique to each network
2) Interact in real time with your connections to bring you real time leads and to enhance your reputation for spot on customer care
3) Adapt the content to suit the audience
People
Chris Tipping
Marketing Director
Chris has a relentless passion and genuine interest in supporting those around him in both business circles and within the community. His infectious enthusiasm and permanently positive demeanour inspire those around him to help make the unachievable achievable as an unstoppable collective. Chris runs 2 multi- award-winning businesses, both of which revolve around supporting others and also heads up a local football team which he has grown to be one of the biggest in the county, Belmont Wanderers FC which he coaches 4 teams himself too. He has also been pivotal in helping to secure £22.4 million in government grants to help support community projects within Herefordshire. Chris is also a Trustee of two local charities which he also supports digitally through his business, The DM Lab.
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Reviews (21)
Vince McNally
Vince McNally
Jan 27, 2023
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I would have given 6 stars if I could! Cant thank you guys enough for all of your hard work, very professional and the results were absolutely fantastic, you always went the extra mile to make our printed programmes and documentation perfect. I am very grateful to Dale and Chris for all they have done. I look forward to continue to working with you both in the future!
Jane Nowosielska
Jane Nowosielska
Dec 06, 2022
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The DM Lab have been great to deal with, acting promptly and giving us all the support we needed. Highly recommended.
Matt Wheeler
Matt Wheeler
Nov 29, 2022
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I've been working with The DM Lab for a number of years on various client projects as well as our own digital marketing strategy and website. I have nothing but praise for Chris and the team - with extensive expertise in website design, SEO and online advertising, they are both creative and analytical in their approach, always focusing on the ultimate commercial goals and return on investment for any marketing activity. I would highly recommend The DM Lab for any digital marketing project.
Ollie Olver
Ollie Olver
Nov 24, 2022
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We have worked with Chris and the DM Lab team for several years now and they never fail to deliver. Not just deliver but deliver quality whilst continuing to support and develop our digital marketing to ever changing environments. For the Cyclopz Group company site we stressed the importance of taking our time to get the messaging and the site right and were delighted with what was created.

A real collaboration which clarified our public message whilst adding even further clarity to our business and what we're trying to achieve. Another reason we always refer businesses and people to The DM Lab. because they deliver quality!
Gemma Roberts
Gemma Roberts
Sep 29, 2022
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Chris at DM Labs has been amazing to work with! Not only did he help making the move from our incumbent agency as smooth as possible, he helped us build our own internal digital strategy and guided us along the way with advice and technical work. The move to DM Labs was one of the best decisions I have made in 2022. All of the hard work that Chris put in has allowed us to build our growth marketing in-house which is something we'd wanted for a while.

On a more personal note, I really like Chris's open and honest approach to how he works and interacts with people. Looking forward to continue to work with Chris and the rest of the team at DM Labs
Samantha Lewis
Samantha Lewis
Jul 05, 2022
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The DM Lab have been supporting our Charity for over 12 months now, from website design to brochure design. Highly recommend their services
Syanna Farr
Syanna Farr
Jul 04, 2022
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Fantastic team, always at the end of an email ready and willing to make any changes or amend and are always on hand to give training and advice on all aspects of the website and social media.
Jake Seal
Jake Seal
Jun 24, 2022
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WESTCOM - The team at DM Labs have done an amazing job in creating a website that is both user-friendly and informative. They have clearly put a lot of time and effort into ensuring that the site is easy to navigate and provides all the information that users might need. The design of the site is also very impressive and it is clear that a lot of thought has gone into making it look as professional and aesthetically pleasing as possible. Overall, I am extremely impressed with the work that DM Labs have done in creating this website and would highly recommend their services to anyone in need of a new or updated website.
Social Pyb
Social Pyb
May 18, 2022
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Harvey, Chris and the team are always so helpful, organised and knowledgable that we felt our digital presence was being well looked after. Thanks team!
Lie & A. Fly
Lie & A. Fly
Jan 13, 2022
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The guys at The DM Lab created a bunch of stuff for my YouTube channel & Discord, including graphics, skins, an intro sting & an outro plus a logo. But wait - there's more! The guys even helped me out with branded merch! They were top notch & the stuff I have is so cool. I wanted a little more of a professional look & there's no way I could have made anything as cool as these guys did for me. Thanks guys!
Wendy Ogden
Wendy Ogden
Jul 19, 2021
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The DM Labs have delivered a great website for Queenswood and Bodenham Lake - thank you!
Jo Robinson
Jo Robinson
Jan 30, 2021
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Both Chris and Dale are extremely professional and experts in their field. From concept to execution they have listened to our needs and implemented them. Training has been ongoing and they have held my hand all the way and increased the steps as my confidence has grown. This is still a work in progress but I know that they are just a phone call or an email away. Thank you both from me and Hereford Rugby Club.
John Callow
John Callow
Dec 24, 2020
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Chris and Harvey are great. Have been managing our SEO and Google ads which have seen noticeable improvements in visitor numbers and conversions. They also built and implemented a great new website for us, migrating it to faster servers to meet our increased demand.
Sarju Mistry
Sarju Mistry
Nov 27, 2019
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The DM Lab have been amazing in creating a website for our non-profit organisation/charity. Made the site look wonderful and the consultancy throughout the process was brilliant. Would highly recommend.
Lynsay Law
Lynsay Law
Sep 28, 2019
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Very helpful & very professional! They designed all of my mums charity event leaflets and Match programmes the quality of service is second to none and everyone complimented them at our event. I would highly recommend thanks again Guys!
Raymond Gillespie
Raymond Gillespie
Jul 25, 2019
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Friendly, professional team, carries out work to a very high level.
Stuart Austin - Promarine Finance Promarine Finance
Stuart Austin - Promarine Finance Promarine Finance
Feb 25, 2019
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The DM Lab has been a revelation to our internet marketing. Our business has grown significantly and the whole process has been enjoyable and fun. It's great seeing the positive results from digital marketing.
Mark Jacobs
Mark Jacobs
Feb 03, 2019
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We worked with DM lab for a period of six months during which time they took our suspended charity account and remodelled it to get it reinstated, compliant and performing. They proved to be a friendly and insightful firm able to speak in technical terms and more simple terms for those less in the know. As well as PPC they are able to offer support in SEO. They are a great addition to the Digital Marketing of any company charity looking for personable effect digital support. Thanks Chris and the DM team.
Daniel Blackwell
Daniel Blackwell
Feb 01, 2019
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We have worked with the guys at The DM Lab on a few projects now and they are very professional and motivated, we have grown as a company since we started working with The DM Lab, Highly recommended
Sian Conway
Sian Conway
Jul 10, 2017
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Chris from The DM Lab delivered a really comprehensive programme of AdWords training for our marketing team to help us make the most of our campaigns. He explained everything really well and made it all easy to understand and apply to future campaigns. He supported us for a month while the campaign was running and made suggestions for improvements all the way through. I would definitely recommend Chris and The DM Lab for anyone looking to start with PPC advertising or make the most of what they're already doing!
New Leaf Trees
New Leaf Trees
Jan 28, 2017
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The DM Lab boys are on the money when it comes to getting your business out there and known about. They turn the very things that are to much for you as a business to cope with into a successful campaign that truly makes a difference. Highly recommended