Sew Creative
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Sew Creative
We stock a vast array of craft materials and yarns, including macrame ropes and accessories, knitting patterns and books, embroidery threads and accessories, 100% cotton fabrics for patchwork and quilting as well as dressmaking. We have patchwork and sewing accessories for both hand and machine sewing also.

We are a main dealer for Bernina and Janome sewing machines as well as Horn Furniture and will price match any machine found cheaper at time of purchase. We offer a full servicing and repair service and often sell re-conditioned sewing machines in store. Our store is at 29a St Giles Street in Norwich and we also sell a wide range of items online.
Services
Come and visit Sew Creative, situated near the award winning Lanes in the heart of Norwich. We stock a huge range of sewing machines, from basic to top of the range models from brands such as Bernina and Janome. We also stock accessories to accompany them. Pop in for a demonstration on any machine!
Find sewing classes, downloads and projects with Bernina's Learn & Create. Janome's How To videos are available on YouTube. These will show you how to use the different feet and give tip & hints on sewing techniques. The BERNINA Learn & Create section lets you in on the BERNINA blog and the BERNINA sewing magazine <> as well as ideas, instructions, downloads, and creative tips and tricks.
We offer free delivery within the UK on orders over 50, all orders less than 50 are charged 1.95 for second class delivery. Delivery period for sewing machines and accessories is within 7 days. Horn furniture takes up to 28 working days from the date of order. Stock availability allowing, all deliveries using our own vehicles will be carried out within a 28 working day period starting from the day of us receiving your order.
All servicing is carried out to the highest standard by factory trained engineers and is guaranteed for 6 months. Any extra work or parts required will be quoted for before being carried out. We buy and sell second hand Bernina Machines. If you are trying to sell yours or interested in a second hand model then please ring Michael on 07973 781825 for a chat.
Reviews (14)
Valerie Anderson
Valerie Anderson
Jan 21, 2022
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Today was the first time I visited Sew Creative in Petersfield, and It won’t be the last, the service was outstanding, Thank you Kathryn, for your help,and attention to detail,thank you once again for your help, Val, from Totton.
Susan Charman
Susan Charman
Dec 28, 2021
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Great range of fabric.
Some yarn also.
Staff very helpful and knowledgeable.
Vivian Hall
Vivian Hall
Sep 23, 2021
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Loved our recent visit. Great fabric range with really lovely friendly staff. A good atmosphere making a pleasant fabric shopping experience. Would recommend.
Laura Cowan
Laura Cowan
Jul 18, 2021
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Bought a new Bernina 570 QE during lockdown so pleased with advice and service, both on the phone and in the shop. Advice is brilliant. Have just started a run of quilting workshops. Absolutely beautiful choice of fabrics
Jennifer O'Dell
Jennifer O'Dell
Jul 15, 2021
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I have just bought a new sewing machine from Sew Creative and I cannot recommend them enough. From my first enquiry until the sewing machine was delivered they were helpful and knowledgeable. An excellent experience.
Lucy Turton
Lucy Turton
Jun 24, 2021
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I love this shop so much! The fabric choices are fabulous and the staff are super helpful! Inspiring me to get me sewing!
Kate Field
Kate Field
May 25, 2021
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Fabulous shop! Huge selection of lovely fabrics and accessories and charming helpful staff. I will go back
Liz Kidd
Liz Kidd
Dec 12, 2020
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I came in yesterday wanting to buy a particular sewing machine which had been recommended by my (highly experienced) mother in law. I was treated as though I was an imbecile. I was told that there was no way that that particular machine could do the job I needed (make curtains) and I needed a different (strangely - more expensive) machine. I… asked why, and was told briefly about gearing versus drivebelts. No actual explanation, just technical terms thrown at me dismissively.
I asked if he could recommend another machine closer to my £250 budget that could do the job, and I was again
Jan Hodgson
Jan Hodgson
Dec 06, 2020
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Customer service and help with purchasing my latest machine. I have purchased 3 from them this year. 5*
Michele Stewart
Michele Stewart
Oct 23, 2020
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We visited the shop today to look at sewing machines as I am in need of an upgrade. As soon as we arrived we received a warm welcome and taken through to the machines.
We were given fantastic information and advice, as well as demonstrations and I was able to try out a machine too.
It was great to be able to make an informed decision with so much information on hand.
I am excited to come back and have another browse sometime soon - I am always in need of stocking up...
Thank you all so much for a wonderful shopping experience (particularly in this 'new normal).
Steve Larke
Steve Larke
Aug 18, 2020
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Very attentive and friendly staff. my elderly mother is so happy with her fully serviced and back to normal sewing machine . Thank you
Angela Came
Angela Came
May 30, 2020
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Very helpful staff excellent service. Let us order two sewing machines in order to see which one we like best.
Linda Brooks
Linda Brooks
Mar 22, 2020
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Amazing service lovely staff. After having my machine it like new would thoroughly recommend them. Please support your local businesses
Celeste Cutting
Celeste Cutting
Oct 25, 2018
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I live in Portugal and since moving I still buy all my fabrics etc from Sew Creative. The quality is second to none and the service outstanding. Jo and Steve just helped me choose a new sewing machine giving loads of advise and once again.... the service and delivery has been amazing. Thank you both..... what a pleasure doing business with you