Dubit
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Dubit
Dubit is the leading kids research and digital consultancy, established 1999. Last year we launched Bloxstars - the largest metaverse studio - building games and experiences for the biggest global brands. Our team have earned over 2 billion plays of their games, and we have 10s of billions of plays across our network of games.

With offices in the UK and US, we study the trends, understand your market, and help you bring your brand or ideas to life across the Metaverse. 18 years of kids and family insight, a Worldwide Trends Tracker, and specialist tools to explore markets and audiences through data or observation. A team with global reach and experience.
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Everyone here has a passion for creating the very best in kids entertainment and education. And our teams cover off every discipline you need in your business to make it a success in the digital world. The members of the Dubit family include the most respected researchers in the global kids and family arena, the sharpest strategists and planners, and seasoned kids designers and developers, who just love to make cool things that kids love.
GoNoodle reaches 14m kids across the US every month, and is used in 4 out of 5 classrooms to energise pupils during the school day, through fun interactive games. Dubit were asked to help GoNoodle reach an "at home" audience, and create games that would get kids moving and improve their physical fitness.
Topps are the foremost trading card company in the world, producing cards and collectibles for MLB, UEFA, Star Wars and WWE. Dubit were asked to design and develop an app that would increase the collectibility of the physical cards and promote the Match Attax gameplay. The design the game was influenced heavily by watching how young people collected, swapped and played with the physical cards.
Discovery Channel is a leading entertainment provider specialising in interesting and informative content in the areas of science, nature and history. The channel is currently viewed in 409 million households worldwide. To create a fun space themed game for 4 to 6 year olds that serves as a headline property for the new Discovery Kids SVOD app.
Facebook are the leading social media network worldwide with almost 2.2 billion monthly active users, alongside their users on Whatsapp, Messenger and Instagram. Facebook wanted to understand the social media behaviours of their younger users - and their parents - to inform future product development.
Reviews (1)
Dr. Fred Dave
Dr. Fred Dave
Nov 26, 2019
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This one time home of Leeds trams has been wonderfully refurbished as is now the home of software development company oddly name Dubit. I am guessing it's a reference to doing, i.e. working with, and bits, i.e. computer bits, 1's & 0's. So they are "doing bits", or working with/on 1's & 0s, or to put it another way "programming". Wow that name took some working out eh.
Though I suppose it could just be a family name? The Dubit's a fine old family from an old and nobel line going back to the industrial Revolution where they were the 1st to really see the potential of punch cards used in weaving