You spend ages looking for a B2B copywriter who can deliver the goods, then along comes a whole warehouse of them. This award-nominated ABM campaign - raising Tata Consultancy Services' profile among retail decision-makers - needed us to write 29 bespoke reports in four weeks. 105 B2B content marketers shared their problems and frustrations with us.
Now, we'll share them with you (with commentary and advice from industry experts, for good measure). This month's episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We're joined by Paul Cash, CEO and Founder of Rooster Punk - and author of Humanizing B2B - for our feature interview.
Now, we'll share them with you (with commentary and advice from industry experts, for good measure). This month's episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We're joined by Paul Cash, CEO and Founder of Rooster Punk - and author of Humanizing B2B - for our feature interview.
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Since 2007, we've worked with in-house and agency-side marketers across the B2B technology industries. We write standout content and campaigns that guide customers through long, complex buying cycles. You spend ages looking for a B2B copywriter who can deliver the goods, then along comes a whole warehouse full of them.
Our in-house B2B tech copywriters can (and frequently do) write anything from an ebook or personalised ABM report to web copy, emails and tweets. And our project managers keep us on time, on budget, and on brief. Our B2B copywriting services fall into three main categories: content writing, ABM copywriting, and demand generation campaigns.
We write copy and content for more than 80 of the world's best B2B technology brands, directly and through their marketing agencies. You'll find our work across the high-tech, electronics, engineering and industrial sectors worldwide, promoting names like Adobe, Castrol, Microsoft, Oracle, Salesforce and Vodafone.
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