Amastra
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Amastra
If your business is struggling with out-dated processes, or marketing activities that have always been done this way, perhaps it is time to rethink digital marketing. The big challenge for many companies today is in finding experts who thoroughly understand the business at all levels, and who have comprehensive digital skills to enable the organisation to transform into a modern, digital institution, fit for the mobile-first future.

Not embracing the digital opportunities offered across the global marketplace is too important to ignore. We are a group of highly experienced professionals, at ease dealing with people at all levels, with a deep understanding of traditional approaches to marketing, technology and process. Each organisation is an individual with its own priorities.
Services
We deliver training and workshops to help you craft your digital strategy. We create a workable and realistic plans to help you communicate effectively, generate the outcome you want. We pay attention to detail and are happy to work under pressure and deliver and execute against agreed strategies & business plans.
Social media is evolving rapidly and smart companies are using social tools and techniques to interact with their customers in a more effective way. Taking advantage of this network is a great way to re-energise your business, engage more closely with your community and get better customer satisfaction.
Digital technology has transformed the world around us. From the capabilities on our mobile phone, to Artificial Intelligence (AI), automated chatbots, smart home automation gadgets, and streamlined processes, technology is already ubiquitous. But how can the digital. I was approached by the British Computer Society (BCS) to write the Digital Marketer book.
Sometimes, even when we're surrounded by our colleagues in IT, we can feel quite isolated in the workplace. Wherever we work, our challenges are quite similar. Recognising this, Avaya, Cisco, Dell, Google, HP, IBM, Intel and Microsoft have collaborated to host events for our women's groups. We have named this initiative "Connecting Women in Technology".
Eileen is Founder and Chair of Connecting Women in Technology. After leaving Microsoft in 2009, Eileen founded Amastra, which specialises in social media strategy and online brand elevation for female leaders.

She spent 10 years in the Merchant Navy as Shell Tankers first female Deck Officer, Eileen then managed a fleet of ships in a container shipping company, IT support, then training & management at a training provider in London, technical consultancy, at HP & Manager of the IT Pro Evangelist team at Microsoft.
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