Bangyourowndrum

In a busy market, brand personality means stand-out, so the right help can make all the difference to your business. Sometimes a client needs me to help refine their brand and define its tone of voice. Sometimes they need a new brand name. Sometimes they need a website that Google will bump higher up the rankings, or the copywriting of printed collateral that's informative, entertaining and persuasive.

Nowadays, brands face so much competition that it can be really difficult to differentiate themselves (except on price-but who wants to keep slashing their prices?). But to be in relationship with someone-to care about them, to be loyal to them, to enjoy their company-you have to get to know them. You have to get to know their quirks and foibles, their loves and hates, what makes them laugh.