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E-mail marketing is an essential consideration for any brand. Potential customers have to specifically opt-in to an autoresponder to confirm they wish to receive e-mails. So, they must already be interested in the product or service the business is promoting. This can make a sales conversion much more straightforward.

When it comes to digital marketing, businesses cannot afford to fall behind with technological advances. Here are some of the latest trends emerging now: Artificial Intelligence (AI), chatbots, personalisation, influencer marketing and visual search. AI is particularly crucial as it can analyse search patterns and consumer behaviour.
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