Cool, calm and connected words. Sit-up-and-listen-right-now words. Words that make you stop and think. That build brands and break down barriers. That change minds, give life to ideas, and sell everything from chilli sauce to cloud systems. The question is, which words will work for you? Online, offline - even on the Circle Line - we write copy for virtually every kind of message and media.
Who knew such excellent copy could be created so quickly? I've often made last-minute, challenging requests of the good people at Ink. They've never disappointed. Ink provide us with ever-changing copy that retains our brand's voice, without ever feeling stale. They come up with endless and unique ways to tell a story.
Who knew such excellent copy could be created so quickly? I've often made last-minute, challenging requests of the good people at Ink. They've never disappointed. Ink provide us with ever-changing copy that retains our brand's voice, without ever feeling stale. They come up with endless and unique ways to tell a story.
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That could be winning more customers or selling products. It could be growing your brand, motivating your team or attracting more followers. Or maybe you just need to explain complex ideas or technology in a way everyone can understand. Whatever you're up against, we'll use tone of voice, copywriting and training to get you where you want to be.
Co-founder of Ink Copywriters and specialist in tone of voice, particularly for luxury, retail and travel brands. Over the past 15+ years, Tom has worked with some of the world's largest (and smallest) companies on everything from strategic projects to rubber duck packaging. When not writing, you'll find him in the garden/allotment/bookshop, running or (fingers crossed) travelling somewhere amazing.
Welcome to the Ink Blot, our humble blog of ideas, opinions and general musings on all things wordy. Personal pronouns - such as 'he, she, them, they' - are essential to be able to talk (and write) about people with respect and accuracy. But how did personal pronouns evolve? And how should we address people who identify as non-binary: neither gender, or both?
Every day we write hundreds of finely crafted words - from ad campaigns, emailers and annual reports to text messages and social posts. Because we work as a team, everything we write is checked by another professional writer to make sure it's spot on and (unlike butter) never churned out. We can shape your copywriting project from scratch, working with you to define messages and structure content.
But we're firm believers that anyone can be a solid writer. And more than capable of writing in a consistent, on-brand style. Through training, we'll help you and your team get to grips with the essentials of copywriting and learn how to put your guidelines into action. Lively, interactive, fun, never 'death by PowerPoint', our workshops always get people talking - and writing.
Reviews (1)
Helen Allsebrook
Aug 14, 2021
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A fantastic, enlivening organisation that inject succinct meaning into your words.
They work with influential, well-known organisations (and smaller ones just starting out like ours), creating meaningful tone of voice guidance documents and key phrasing.
What's more, they are attentive, energetic, explain things in detail and listen. I’ve often wondered how they do it.
Their work is worth every penny - an easy and pain-free experience.
They work with influential, well-known organisations (and smaller ones just starting out like ours), creating meaningful tone of voice guidance documents and key phrasing.
What's more, they are attentive, energetic, explain things in detail and listen. I’ve often wondered how they do it.
Their work is worth every penny - an easy and pain-free experience.
