Blackad
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Blackad
We start where others don't: we're copywriters who find copywriters, usually for roles in London, Glasgow and Edinburgh. Lately, we've written an Alexa skill for Channel 4, blogs for Tails.com and a film for Tamdhu. But we don't go on about it. 18 years ago, digital didn't understand brand voice and brand voice didn't understand digital.

We wanted to change that. So we developed an approach to brand messaging and tone of voice that works across channels and teams - from customer service emails to homepage headlines. Now with offices in Glasgow and London, we work with creative agencies and directly with clients. We consult, we write, we train, and we recruit.
Services
We help you find the essence of your brand, and show you how to translate it onto the page. The result is a practical set of brand messages you can use across everything you write. Use these consistently and you'll create conversations that convert, social channels that engage and customer support that connects.
How can you tell if we're the right copywriting consultancy for you? Award-winning content is a great place to start. In 2018 and 2019 alone, our words helped secure a D&AD pencil, a quartet of Creative Circles and a Lovie. Then there are the long relationships we have with agencies such as Good Creative, Screenmedia, Entwurf and Graphical House.
We added wag to Tails.com, helped Scottish Ballet move people with words and brought flavour to Glengoyne's packaging. If you're developing your tone from scratch, we help you find and use a voice that's the perfect fit. If you've covered the basics but are struggling to put the theory into practice, we can help there too.
The best UX content goes beyond helping the user on their journey. It reassures, explains, and brings the brand experience to life - one clear step at a time. You know you've cracked it when your audience glides right past, straight onto their next action. We love our developers. But 'variable not found' probably isn't the best error message to help a user on their way.
Unless you're asking us to write your next tattoo, this is as permanent as copywriting gets. Sometimes it's all about the process - like creating a narrative, shaping a voice and then writing a 200-page Ofgem bid. Other times, it's all about brand and brand alone - like packaging copy for Glengoyne or a coffee cup for Pret a Manger.
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