Sincerity Funerals
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Based in Wolverhampton we cover the whole of the West Midlands and pride ourselves on providing a first class service. My family and I watched my mother slowly deteriorate and die of cancer. We were broken, but found some comfort in the fact that she was pain free and finally at peace. As she lay in her bed, the hospice staff asked, "Who is your funeral director?"

I looked at my dear old mom; even though we knew this day would come, neither of us had actually sat and discussed the inevitable. With no funeral plans in place, and no estate to pay for a 'dignified funeral', I set about arranging my mother's funeral. It was very stressful, confusing and time consuming.
Services
Unlike the vast majority of funeral directors, we do NOT ask for any upfront costs before caring for your loved one. Our one set price cremation packages make the cost of arranging a funeral totally transparent, whilst still benefiting from a tailored service your loved ones funeral can be as simple or elaborate as you require to meet the wishes of the bereaved.
Funeral services can be a wonderful celebration of your loved ones life and can be an extremely personal occasion, with this in mind we try and provide a number of options that can help give the occasion that deeply personal touch. Our horse drawn hearses come in a choice of black, white or grey horse and carriage, each of which bring a touch of elegance to your loved ones funeral cortege.
We have a wonderful florist who can produce a selection of coffin sprays, wreaths, pillows, crosses and hearts in a number of different designs and floral combinations for you to choose from, to help ensure you have the perfect floral tribute to celebrate the life of your loved one.

Below is a selection of our most popular options (ribbon/sash colours and lettering can be changed), however if you have a preference of your own please let us know and we will endeavour to accommodate your wishes.Pillow with white base flower, yellow rose sprays and yellow pleated ribbon edge with Grandad on sash.
You can make provision now for your own Funeral or for a loved ones Funeral, by arranging a Pre-Payment Funeral Plan. There are a range of plans and flexible payment options available, a funeral plan from Golden Charter offers you exceptional value and choice. It can really help make things easier for your loved ones at the most difficult of times, and provide a way to plan ahead and save your loved ones worry and expense.
Their jewellery products are lovingly created using traditional and their own patented processes resulting in a beautiful and long lasting tribute to your loved one. Each item of jewellery or paperweight, contains a small amount of your loved ones ashes that is placed into the crystal, and comes in a choice of colours.
Reviews (9)
Shaun Kirkpatrick
Shaun Kirkpatrick
Dec 30, 2021
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This review is long overdue.
My dad died in December 2019 and my sister hired Sincerity Funerals to manage his services. Sarah took complete ownership of the arrangements and far exceeded our expectations on both a professional and personal level. Sarah has all of the qualities needed to support families faced with the grief and stress associated to the passing of a loved one. There are so many decisions to make, but Sarah supported us every step of the way. She is very experienced, she is an exceptional communicator, she provided multiple options and recommendations throughout the process, she
Dave Cant
Dave Cant
Dec 24, 2021
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Many thanks to Sarah, Gary and Nicky, and the rest of the team at the appropriately named Sincerity Funerals. We could not have had a more professional but sympathetic and down to earth approach for our brother Roy's funeral.
They were all very approachable and helpful, both in wanting to provide what we wanted and adding their own advice and suggestions. Sarah was a very competent and engaging celebrant and made what was obviously a very sad occasion something we will long remember.
Thanks again to you all.
Dave & Martin
Paul Calvey
Paul Calvey
Dec 15, 2021
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I cannot recommend Sincerity enough. From the moment I first spoke to Sarah at the passing of our father, through to the beautiful service she led for him, the team at Sincerity were thoughtful, compassionate and supportive through every step.
Thank you to the whole Sincerity team for supporting us through a difficult time and giving our father the send off he deserved.
Dee
Dee
Dec 13, 2021
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After much visiting and research whilst searching for a good Funeral Directors, I finally found Sincerity Funerals. I was very impressed by their professionalism and compassion at such a difficult time, made worse by the fact my mother passed away from Covid. This meant there were restrictions by many Funeral Directors regarding how my mom was treated after death. Thankfully this wasn’t the case at Sincerity Funerals. She was treated with respect and dignity she deserved. Furthermore, they were the ONLY place that allowed us access to their own Mortuary on the premises, which was extremely clean
Tracey Perks
Tracey Perks
Dec 04, 2021
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We walked into Sincerity Funerals feeling broken and lost after loosing my dad suddenly and having no idea what to do next. We didn't have an appointment but the door was opened and we were welcomed in, given a cup of tea and had a chat all about my dad. From that moment we knew choosing Sincerity Funerals was perfect for us. Sarah, Gary and Nikki were warm, friendly, understanding, professional but most of all made us feel important and nothing was too much trouble. They took control immediately, making arrangements which we were every bit part of but without the worry of having to do it ourselves
Jayne Mumford
Jayne Mumford
Nov 30, 2021
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The best Funeral Directors in Wolverhampton without doubt!.
Sarah and the team made what could have been a very distressing and upsetting experience into a celebration of my dear mum's life. Everyone commented on on the service, saying that it was the best they'd ever attended and I cant recommend them enough. Sarah took all the anxiety away and dealt with everything for us in such a professional and compassionate way. The family are so grateful to Sarah, Gary and the team and we will never forget what they did for our beloved Mum.
Anamaria Gibbons
Anamaria Gibbons
Nov 26, 2021
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We lost my Dad. A massive blow to all of us, especially my Mom. She lost her husband of 57 years. They were inseparable. We were lost and didn't know which way to turn. The figurehead of our family had left us. Sarah met with us to talk about what to do, what would happen, and what to expect. Her passion to make things easy to understand at such a traumatic and emotional time was comforting. She kept us informed during the run up to the funeral. Niki comforted my mom when she visited my Dad in the chapel of rest, and supported her with compassion and experience on how to deal with certain moments
Linda Blunt
Linda Blunt
Oct 15, 2021
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I would like to say a big thank you to Sarah, Gary and staff. The care they took of my husband Rod and us as a family was just the best .. it was a good day when I chose them, and would recommend Sincerity Funerals to everyone.. thank you once again especially Gary for ordering the necklace with Rods ashes in and picking up my mistake !! .
Carl Perrin
Carl Perrin
Sep 27, 2021
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I would like to express our gratitude for the way Sarah and Sincerity Funerals handled the difficult task of taking care of my mums funeral. From start to finish we found them easy to talk too and made us all at ease and comfortable during a difficult time. There were many compliments from the mourners with regards to the service that Sarah took with so much care and compassion. Well done and thank you ⭐️⭐️⭐️⭐️⭐️