I'm a copywriter based in Newry, Northern Ireland, roughly halfway between Belfast and Dublin. Here you'll find a collection of things I've written, really great ads I wish I'd written and a heap of interesting stuff about advertising, marketing, social media trends and the occasional rant or muse.
The skills I developed during my "radio days" now stand me in good stead in all my writing. I write crisp concise punchy copy for leaflets and mail shots, formal and business like for sales letters. From short, powerful strap lines to poster campaigns, brochures, websites, blogs and more, I write copy that delivers.
The skills I developed during my "radio days" now stand me in good stead in all my writing. I write crisp concise punchy copy for leaflets and mail shots, formal and business like for sales letters. From short, powerful strap lines to poster campaigns, brochures, websites, blogs and more, I write copy that delivers.
Services
I am a copywriter producing well chosen, effective concepts and words for sales and marketing, digital content, radio and advertising. Even if you are not in a hurry, I bet you don't want to hear about my hill walking, sailing, tennis, rare breed pigs and lifetime Spurs support. I began as a science teacher in Kilkeel, Co Down but jumped ship after 18 months and never looked back.
To connect with your customers, to create marketing material with the precise message your want to convey you need a copywriter who can create bright, appealing copy, spicy enough to deliver your customers to your business "pre-sold". That's my job. All over the country, you will find jam and chutney makers, cake and cheese makers and more.
Your business has a personality and the "Tone of voice" of your copy, the colour of your logo and the choice of font or style of music all reflect your corporate branding. In a world where face to face is diminishing developing a brand ( a personality) that people like makes sound business sense. From short, powerful strap lines to poster campaigns, brochures, websites, blogs and more, we write copy that delivers.
With the rise in video and audio in the marketing mix, due, in most to the dominance of smartphones and mobile devices, Music is a powerful tool for setting the mood or stamping your brand. From sonic triggers like the last 3 seconds of the Donnelly jingle to the languorous cool of the Jazz Trombone piece, when you need bespoke music, you are in the right place.
There is no hiding place for sloppy copy or muddled thinking when writing and producing radio commercials. No dancing girls or flash graphics to distract or divert the attention. You have got to strip away the fluff, discover the essence of the proposition and present it in a memorial, entertaining way - oh and in 30 seconds.
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