We use creativity and strategy informed by insight and experience to tease out a brand's reason for being. We then bring this essence to life, creating distinct and powerful brand assets that engage with consumers on pragmatic and emotional levels. This creates work embedded in design excellence which is effective and delivers commercial results.
We're made up of a senior team from top London agencies and are proud to be one of the youngest agencies to feature in the Design Business Association's (DBA) top 20 Most Effective Design Agencies in the world. Anthony has spent the last 20 years working with some of the world's biggest brands and top agencies, including Turner Duckworth in San Francisco and London, on accounts such as Coca-Cola, Nike, Levi's, Mondelz and Innocent.
We're made up of a senior team from top London agencies and are proud to be one of the youngest agencies to feature in the Design Business Association's (DBA) top 20 Most Effective Design Agencies in the world. Anthony has spent the last 20 years working with some of the world's biggest brands and top agencies, including Turner Duckworth in San Francisco and London, on accounts such as Coca-Cola, Nike, Levi's, Mondelz and Innocent.
Services
The #1 best-selling baby food brand in the UK needed an innovative brand strategy and packaging design evolution. We explored, and evolved every element of their design, delivering stronger emotional connections and making the much-loved Ella's Kitchen brand, easier to shop.
Ella's Kitchen asked us to audit, evaluate and redesign their entire portfolio (270+ products with multiple sub-ranges in markets worldwide), in order to improve the consistency and effectiveness of their brand proposition, while safeguarding their visual equities.We explored, evolved and optimised every element of the design.
Ella's Kitchen asked us to audit, evaluate and redesign their entire portfolio (270+ products with multiple sub-ranges in markets worldwide), in order to improve the consistency and effectiveness of their brand proposition, while safeguarding their visual equities.We explored, evolved and optimised every element of the design.
By augmenting the brands proposition and packaging design, we delivered growth to one of Superdrug's five private label 'power' brands. The brand has been cited directly as playing a significant role in boosting sales by 20% in 2020. Superdrug wanted to define a new and improved positioning for their B. Cosmetics range, along with a fresh look that could take on competitors such as Rimmel, Maybelline and Sleek.
When Bounce said jump, we asked 'how high'? Our redesign for Bounce unlocked their real reason for being, allowing us to reposition their great product, leading to a massive lift in sales. Year 1: +95% sales uplift (like for like, with no advertising, no PR and no price promotions). Turnover from 480k before redesign to 7.2 Million in three years (with no advertising, no PR and no price promotions).
Open to revolution, our rebranding of Warner Edwards distilled their essence into a strong, compelling brand positioning leading to triple digit growth. Warner Edwards make great gin and have a great story. Our brief was to capture the craft, personality and passion of what goes into the bottle, on the bottle, raising the brand to the super premium positioning it deserves.
The wine market is uniquely competitive and often operates without the privilege of advertising support. Driven by the need to adopt category codes, the modern wine world looks to break with convention and disrupt, while enticing consumers to take that all important first taste. Over the years we have worked with UK distributor and producer Boutinot to create idea driven labels that reflect the all important character and provenance of the wine.
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