Cricket Deal Direct
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Cricket Deal Direct
SM Cricket UK is the UK's official and exclusive supplier of SM Cricket equipment. Based in Market Deeping, near Peterborough, we have our showroom and offices. It is from here that we have expanded throughout the East Midlands and more recently further afield thanks to our rapidly growing sales team spanning across the UK.

We provide high quality cricket equipment at great prices including; handmade bats, pads, gloves, bags, balls, helmets and clothing which are central to our offering. SM Cricket UK is also the proud home of the Heather Knight Collection. Current England Women's captain, Heather Knight has worked closely with us to develop our very own HK range providing us with unique equipment specially designed for the Women's game.
Services
Cash Builder is a very simple scheme - to generate funds for your cricket club every time the club, or your members, buy any cricket kit, equipment, team-wear, trophies from the comprehensive product range available. Funds are paid directly back to the club on a rebate basis at the end of each season.
Reviews (11)
Nev Ackerman
Nev Ackerman
Apr 19, 2021
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The bat cost roughly 160 quid which for an 11 year old is a bit steep.Told it would last a few years so didn’t mind.It obviously wasn’t used last year and second week in this year it snaps. Bearing in mind she… is now 12 and doesn’t have a great amount of physical strength.Phoned to see if it could be a manufacturing fault and they didn’t want to know. Awful customer service and no offer of a discount to replace it , definitely won’t be buying again or recommending to anyone.
Jaimin Soni
Jaimin Soni
Dec 01, 2020
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Nice quick delivery. Good company to deal with. Quick reply to queries.
Steven Boon
Steven Boon
Jul 10, 2020
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Extremely poor customer service.We paid over £100 for batting pads and gloves for my daughter(very overpriced but seemingly the HK range is the only equipment available with a colour scheme favoured by girls) only to be told the items were out of stock..after payment had been taken via PayPal.Very frustrating as the website said they were in stock and allowed us to add to basket and pay..it’s now over a week and we’re still waiting for a refund!
On contacting SM we too received a condescending reply explaining they were short staffed and hadn’t kept the website up to date. We appreciate
Joe Clune
Joe Clune
Jun 27, 2020
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My daughter has the SM HK 149 bat, pads and gloves and is delighted with them. They do kit tailored for women and girls, lighter and better sized. She particularly loves the pads and gloves; nice neutral styling and very comfortable + protective. The bat goes really well and is weighted to suit her. Her only complaint was the sticker came off the back of the bat quite easily. This was because they had lightened the bat to be more suitable for girls, and doesn't detract from its performance.
Michael Berry
Michael Berry
May 12, 2020
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Really like my SM cricket kit. Very reasonable price, good quality and by buying through the cash builder I was able to put money back into my club at the same time.
Kevin Hoyle
Kevin Hoyle
Feb 29, 2020
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Thanks for your help today Matt and Ian for your help to find Sam the right bat. He’s busy knocking it in already 😀😀
Jane Chiappino
Jane Chiappino
Jan 27, 2019
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Very poor service and patronising owner. His emails when I queried things were rude and condescending.
Amanda King
Amanda King
Dec 14, 2017
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Thanks Ian at SM Cricket, all sorted with kit for the new season, now to just bring home the ashes!
Matt Odare
Matt Odare
Aug 10, 2017
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Very poor equipment in general and when I confronted the owner he told me to buy a new bat! It cost £180 and lasted the total of 18 months with half of them being off season.
Martin Henderson
Martin Henderson
Jan 15, 2016
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Looking forward to using the kit I ordered from ian yesturday. Very helpful and looking forward tol etting you know how I get on with my development during the season.
Paul Scott Richardson
Paul Scott Richardson
Sep 10, 2015
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What is going on with the aussies ..and the Ben Stokes dismissal at Lord's? A quick vote ...do you support Smith or Morgan? The best (wittiest) answer will be shown