Knowing how to be on Google and how to rank high on Google searches is an important first step in your web marketing strategy but it is not enough by itself. When deciding how to rank pages in its search results, Google takes into account three main factors: keywords, inbound links and traffic. You must also support your keyword strategy with an inbound link building strategy and devise ways of driving traffic to your web site.
Equally important, once you have increased the number of site visitors, you must persuade those visitors to take the action you wish them to take, whether it is buying your T-shirt, signing up for your new software, or merely giving their email address in exchange for something of value such as an e-book.
Equally important, once you have increased the number of site visitors, you must persuade those visitors to take the action you wish them to take, whether it is buying your T-shirt, signing up for your new software, or merely giving their email address in exchange for something of value such as an e-book.
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He lectures regularly on web marketing, social media, digital journalism and marketing at The PR Training Centre in London. He is a visiting lecturer on PR and Journalism at Buckingham University. He was editorial director, Compass Press, responsible for the editorial content of a stable of business newspapers and magazines.
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