Rok Max Sports Fishing
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Rok Max Sports Fishing
Why not refresh your fishing wardrobe and protect against the elements with our awesome Fishing Shirts and T-Shirts which offer UV protection! Here at Rok Max we are the sole official UK supplier of Avet Reels that offer durability, proven performance and power! Browse our latest new fishing tackle, clothing and gear and stay up-to-date with what's new in stock here at Rok Max here!

Island Game Fishing with Rok Max Customer Chris AdamsRegular customer Chris Adams experienced a truly amazing trip to the Andaman Islands last year. Chris expected some superb GT fishing but what really surprised him was the sheer number and quality of game fish species he encountered. Shark Fishing in the UKThere is a rise in interest for thresher sharks here in the UK - and recently Allan had a day out fishing for these beautiful species.
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Our friendly team takes great pride in offering the game fishing enthusiast no-nonsense, down to earth advice plus the newest and best quality tackle on the market today. We scour the globe to find you the perfect tackle for your fishing. After all, we've got to give you the best shot at hooking and landing the fish of your dreams!
The Rok Max 800 sq ft showroom is open daily (Monday to Saturday) for our customers to visit. We have presented our full range of quality big game fishing, shark fishing, boat fishing and saltwater fly tackle along with our lure, popping and jigging gear so you can browse at your leisure whilst being able to get "hands on" with the gear.
We pride ourselves on offering the best advice and customer service possible - so please don't hesitate to call us and speak to one of the team during office hours. Alternatively you can email us or contact us via any of our social media networks and we will respond as soon as possible. By Phone - +44 (0)1635 736436 during regular business hours 9AM to 5PM Monday to Friday & 9AM to 1PM Saturday.
ALSO PLEASE NOTE: If you request delivery to an insecure place, this is done on the strict understanding that Rok Max cannot be held responsible for loss in these circumstances. Higher value items and those marked for next day delivery will require a signature. ALL deliveries will all be shipped using a tracked and signed for service where available, particularly non-UK orders.
Here at Rok Max we strive to offer our customers as much help and advice as possible. You guys are at the heart of our business and everything we do, so it's extremely important that we provide you with useful resources and assistance. With this in mind we've created an area that's packed full of unique fishing tackle guides and buying advice written by our fishing experts.
Reviews (18)
Martin Grogan
Martin Grogan
Apr 20, 2021
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Just want to say that I ordered some Momoi line on Saturday, arrived on Tuesday and was very well packaged! That was the first time I have used Rok Max and was very impressed with the gent who took and processed my order and delivery time.
Scott Turner
Scott Turner
Apr 09, 2021
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I’ve used Rok Max a few times for AVET spares, can’t recommend them highly enough, always happy to help with 1st class service.
Martin Street
Martin Street
Mar 21, 2021
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Spoke to Gordon today and he was so incredibly helpful with supplying some spare parts for my Avet reel. Certainly went above and beyond. Great price too. Thanks Gordon for your great service.
T. McM
T. McM
Dec 24, 2020
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I happily took delivery of two new Avets recently after having first called Allan to discuss the order, everything arrived well packaged and totally intact.
The reels are even better than I had expected and I love Avet reels already – I’ve bought enough of them from Rokmax over the years
However, the quality and design of the G2 reels is stunning! Avet really have stepped up a notch, and they made really good reels anyway.
That MXJ is a beaut!! It’s amazing how they’ve packed so many features into such a small reel, it’s like a little big-game reel with the rod clamp, the ratchet plate
Tim Gifford
Tim Gifford
Jun 16, 2020
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Just made my first phone order with rokmax. I've visited before but couldn't make it down at the moment. The new guy in the store (Gavin or Gordon I think)? was really helpful and helped with tackle choices that I'd been undecided about online. Cheers.
Brian Jackson
Brian Jackson
Mar 12, 2020
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Avet reels are the best in the market. Easy to use, easy to maintain & a great drag.
Nicholas Perry
Nicholas Perry
Jan 19, 2020
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I was expecting a lot from the website. We went to our local tackle shop and they said we should maybe try here for so more lures and tackle. We spent an age looking for the place and when we found it we where looking forward to checking out a new shop we had not been to before. When we arrived in the shop I asked weather they had any predatory fishing gear for my two kids trying to get into the fishing world. As soon as I asked about that, I was shown the door my children had already started looking round and the worker said to them in an aggressive tone that we had to leave as he had a lot to
Jeff Elliott
Jeff Elliott
Dec 24, 2019
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Ordered 23rd december ,delivered christmas eve ,you cant get better service than that
Karl Thomas
Karl Thomas
Nov 29, 2019
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Ordered online yesterday afternoon and parcel delivered today to the Channel Islands. Great service as always!!
Gregory Rees
Gregory Rees
Aug 13, 2019
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Always first class personal service. If you need specialist heavy duty gear, ROK MAX are the people to talk to. A bit tricky to find!
Julia Robinson
Julia Robinson
Mar 07, 2019
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Helpful advice and service will be visiting store again with my wife who was made Very welcome whilst I was trying on clothing and buying salt water fly fishing equipment Dave Robinson
Matt Revett
Matt Revett
Jan 18, 2019
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Outstanding selection of kit coupled with unrivalled advice and service. I couldn’t recommend highly enough - thanks Allan!
Graham Cole
Graham Cole
Dec 09, 2018
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This was my first time dealing with Rok Max. I ordered a few things online and within minutes I received a phone call from the owner of the company explaining one item was not available in the colour requested. Allan spent a good while on the phone explaining various aspects of trolling as I am a newcomer to offshore fishing. We agreed on a different colour lure and the order was dispatched and received a couple of days later. This is true customer service and greatly appreciated.
Andrew Gonsalves
Andrew Gonsalves
Nov 16, 2017
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Great shop! Bought some tackle from these guys earlier this year, they are very knowledgable and helpful. caught some small tuna and a few barracudas in the Grenadines with the lures and advice supplied.
Francesco Manca
Francesco Manca
Oct 06, 2017
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Good stuff....good shop,fast shipping,perfect packaging...highly recommended...A+++++ cheers lads.
Dennis Bromage
Dennis Bromage
Jun 05, 2017
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Fantastic customer service. I have several Avet Reels and these guys are very helpful when I need spare parts. Fast and sensibly priced too. Definitely recommended
Philip Donetti
Philip Donetti
Jan 25, 2016
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Allan and Duncan know all there is to know about all forms of Salt fishing. They have a superb stock and are more than willing to help you whether a newbie or expert in need of that latest bit of kit. Thoroughly recommended.
Nick Fahey
Nick Fahey
Aug 08, 2015
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Really helpful staff, with great in depth knowledge and tons of cracking kit. Definitely worth checking out if you are serious about sports fishing and sports fishing gear.