Here at Copy Cruncher we give you hard-working words that make people say: "Yes, I want to know more." This means more enquiries, more leads and more business. It's exactly what companies everywhere are striving for, and it could be yours in less time and with less financial outlay than you might think.
With us onboard, you and your organisation can benefit from sales copy that triggers an emotional response, news releases that catch they eyes of editors and/or training that empowers your staff to write more persuasive copy. Not only that, we have plenty of experience and success behind us as a freelance editor who can fine-tune your copy and sharpen your messages for maximum impact.
With us onboard, you and your organisation can benefit from sales copy that triggers an emotional response, news releases that catch they eyes of editors and/or training that empowers your staff to write more persuasive copy. Not only that, we have plenty of experience and success behind us as a freelance editor who can fine-tune your copy and sharpen your messages for maximum impact.
Services
I began my career as a newspaper journalist in 2001, and started trading as Copy Cruncher in 2010. Since then, I've enabled individuals and organisations from a range of sectors achieve their PR and marketing goals. I'm a flexible worker and will always adjust my work as many times as it takes to achieve a client's desired outcome, without charging more.
You always want to make an instant impact with your sales pitches. Importantly, you have ONE big opportunity to grab a reader's attention, so you MUST lead with your strongest and most persuasive angle. Having said that, when you're very close to a project it's not unusual to need some third-person perspective in order to see the bigger picture.
There are dozens of strategies for gaining publicity through the news media - you just have to think creatively. Maybe you're an industry leader looking to raise your profile in trade publications. Or perhaps you've won an award or are creating jobs by expanding. In fact, there are SO many ways to win press coverage.
It doesn't take a genius to write copy that works. With a few key pointers, our students have written things they never thought they were capable of writing. Indeed, through short teaching and learning sessions, we've been able to transform people's abilities, enabling them to pass on the benefits to their employers.
Often you want to explain the innovative nature of what you do in some depth to raise your profile and stand tall as an industry leader. However, the challenge is communicating complex ideas to a mass audience in a way that doesn't leave them behind or dumb down the complexities of what makes you the best.
