S Akram
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S Akram
If you value honesty, excellence and compassion from your dental team, then you've come to the perfect place. Pure Smiles has two dental practices in the heart of Fulham that provide a caring, professional and personal service to patients from across south west London. We offer private and NHS dental care to people of all ages, so feel secure you will experience exceptional dental care for you and your family.

If you're looking for an excellent and compassionate service from your Fulham dentist, then look no further. Pure Smiles has been a family dentist at the heart of Fulham for over a decade and proudly cares for the health of the community. We are delighted to offer a calm and considered approach to dentistry that is designed to make each person feel truly supported and appreciated.
Services
At Pure Smiles we provide comprehensive emergency dental care for our patients who require urgent treatment. Our practice is open 5 days a week and we can usually accommodate patients who need urgent care on the same day or within a 24 hour window. Our dentists Dr Ayzaaz Akram, Dr Shiraz Akram provide out of hours private care for our registered patients.
If you have any questions, we're always happy to help. There are several ways to get in touch and if you're in the area, you are very welcome to drop by. We have two sites in Fulham - please pick whichever practice is most convenient for you. We consider our patients' disabilities and make reasonable adjustments to allow you to receive care that meets your needs.
We are delighted to introduce you to our team of talented dental professionals, who are led by brothers Ayzaaz and Shiraz Akram, who are both dentists, and their sister Noieeda, our treatment manager. You'll be treated in a safe, clean practice with the highest standards. We're members of the British Dental Association Good Practice scheme - and have been since 2012 - and are registered with the Care Quality Commission.
You may have heard of slow dining, slow fashion and slow cooking but have you heard of slow dentistry? For some years now, the dentists at Pure Smiles in Fulham have been taking a calmer, slower approach to dental care, as we believe that we could all do with a little less stress in our lives. An awful lot of people are nervous about visiting the dentist, so we decided it was about time to address that.
Charitable work is incredibly important to the team at Pure Smiles and our Fulham dentists are involved in a number of local and international organisations, including:. Our dentist Ayzaaz is working with Restart Refugee Support, which supports refugee dentists working towards sitting their ORE exam and rebuilding their careers and lives here.
Reviews (10)
Andrew Kujala
Andrew Kujala
Nov 24, 2021
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The team at Pure Smiles are great. I struggled to smile due to a dead/discoloured front tooth. Dr Ayzaaz was great at talking me through my treatment options. After some dental wizardry including a custom crown my teeth are now straighter and whiter but most importantly look completely natural. Friends and family have commented how I now actually smile! I can't thank Dr Ayzaaz and the team enough and would thoroughly recommend them. See you in 6 months for my routine check up :)
Anton Bettink
Anton Bettink
Mar 04, 2021
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They have a wonderful team at the Parsons Green Pure Smiles. Everyone is kind and helpful. My dentist Ayzaaz was very thorough in his work and took the time to help me understand everything I needed to know. Highly recommend!
Jane Burgess Harcourt
Jane Burgess Harcourt
Mar 03, 2021
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We have been patients for many years, my son had state-of-the art orthodonture years ago, and recently, have had cause to attend rather more regularly than our usual six-month checks. We have had caring and professional service, with all options (and pitfalls) explained fully and clearly. Highly recommend.
Robyn Bemment
Robyn Bemment
Mar 03, 2021
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I’ve been visiting Pure Smiles for about 10 years, initially because I lived nearby but now I travel across London to see them as I refuse to go anywhere else. Impeccable treatment and amazing staff that genuinely care and know what’s best for you as a patient. Can’t recommend Ayzaaz and team enough (and I do regularly!).
Sisi Sisi
Sisi Sisi
Feb 23, 2021
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This team is amazing. I have been a patient of dr Shiraz since many years, and my husband as well , and we always had a professional, patient, and friendly service. No matter how complicated is the problem, we have the uttermost trust in this clinic. I would never recommend them highly enough! Thanks!! Silvia and Marco
Ryan Sheehan
Ryan Sheehan
Jan 29, 2021
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I saw the hygienist, Alexandra, and the dentist, A. Akrum. Both were extremely knowledgeable, patient, and professional. They took the time to explain what was happening with my teeth and to set out a plan for my future care. I recommend this practice highly.
Ivor Samuels
Ivor Samuels
Nov 22, 2020
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Once you find a good dentist, you stay with the practice no matter how many times you move house. I started in 1960 when the practice - and I - lived in Fulham. Then there was the move to Fulham Road with much improved facilities. Then the great little practice in the New King's Road offers a range of services. I see the very, very attractively Irish hygienist regularly and Ayzaz the leader of the practice as necessary for treatment.
The only way to describe Ayzaz' talent is to say that out of town dentists come to see him work.
If you care about your teeth then this is where you can safely come
Irene Colla
Irene Colla
Nov 17, 2020
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Highly recommended. My fiancé and I went to pure smile last week. Staff was lovely and caring. Alexandra was our hygienist and she has done an amazing job because she didn’t just clean my teeth but also taught me how to take care in the long term and showing me what what causing my issue and why. Very educational. Genuinely recommending this clinic to anyone.
Ella Daines-Smith
Ella Daines-Smith
Oct 15, 2020
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The team at Pure Smiles are all amazing. Everyone is incredibly friendly and professional and when you go in it feels like you're seeing old friends. Shiraz is the an incredible dentist, very calm and kind. He explains everything in detail and having had some fillings and now invisalign by him, I couldn't recommend him and the team highly enough.
Jane Choi
Jane Choi
Sep 06, 2020
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I always have had massive anxiety about the dentist but my first call with Noideeda was so warming that I was cheerful about heading over! I've since then encountered Dr. Shiraz and Ciara and I've been blown away how professionally meticulous they are while being exceptionally engaging. Left with zero anxiety! Will be recommending to all my friends. Thank you