Your bridal gown is a huge part of the wonderful experience of getting married. Our collections have been carefully picked so that there is a wide variety of designs for you to choose from. Based in Southampton, we are conveniently located for all Hampshire brides searching for the perfect wedding dress.
We pride ourselves on our level of commitment and service, offering an appointment only service. From the first appointment to the day you pick up your beautiful wedding dress, we want you to have nothing but happy, lasting memories. All viewings & fittings are by appointment only, so that you, your family and friends are looked after the moment you walk through the door.
We pride ourselves on our level of commitment and service, offering an appointment only service. From the first appointment to the day you pick up your beautiful wedding dress, we want you to have nothing but happy, lasting memories. All viewings & fittings are by appointment only, so that you, your family and friends are looked after the moment you walk through the door.
Services
My name is Imogen and I have worked in fashion retail since leaving University. Following my own wedding, I wanted to run my own bridal shop and offer customers an experience to remember. To me, it is about the journey from the marriage proposal to that magical day when you walk down the aisle.
The dress is such a huge part of the whole wonderful experience and from the first appointment to the day you pick up your beautiful wedding dress and I want there to be nothing but happy and lasting memories.Our ethos at Ava Louise Bridal Wear is all about customer service and we believe that we can offer that little bit more because of our unique one to one service.
The dress is such a huge part of the whole wonderful experience and from the first appointment to the day you pick up your beautiful wedding dress and I want there to be nothing but happy and lasting memories.Our ethos at Ava Louise Bridal Wear is all about customer service and we believe that we can offer that little bit more because of our unique one to one service.
We are very excited to be adding Willowby by Watters to our fabulous collection of designer wedding dresses. Willowby offers a laid-back style, whether you're looking for Boho chic or a vintage inspired style. Some dresses capture a soft, sweet and feminine style using Chantilly lace and floral appliques, while others are inspired by bold vintage glamour using structured bodices and bead work - a dress for every bride.
For the fashion conscious bride, Aire Barcelona is our newest addition to the boutique offering dresses with soft silhouettes, gorgeous beadwork, and delicate lace. Using the latest trends in bridal, Aire Barcelona offers a contemporary feel that celebrates the female shape by using unique yet timeless designs.
We have a variety of accessories and veils in store from designers such as Pronovias, Eliza Jane Howell, Arianna Designer Tiaras and Linzi Jay. However, if you would like to have your accessories made to match your dress, our dressmaker is on hand to help you design accessories and veils which will compliment your dress entirely.
Reviews (13)
Esme Maliphant
Jan 20, 2022
Report
This is most wonderful bridal shop with absolutely beautiful wedding dresses to try on in a really gorgeous setting. Imogen is so knowledgeable and helpful - she really knows her designers and really cares about her brides!! I felt really comfortable throughout the appointment (despite having to strip down to my underwear to try on the dress which can be very daunting). I tried two other shops first and tried on lots of dresses but none of them compared to the dress I said ‘yes’ to at Ava Louise. I am definitely a Willowby bride
In fact… Imogen was so lovely and her dresses so beautiful
In fact… Imogen was so lovely and her dresses so beautiful
Ellie Lloyd
Jan 15, 2022
Report
I had the most amazing experience at Ava Louise. I knew going in that I was so excited to try Made with Love dresses. Imogen let me and my bridal party look over the dresses in our own time and selecting the dresses to try on.
Imogen secured me in each of the dresses and allowed me to decide whether it was one to show my party. She was patient as I was deciding and always helped me move around between the spacious changing room and the glam party room.
I eventually found my dress!! There was no pressure from Imogen to wrap up the appointment when I had made my decision, she allowed me plenty
Imogen secured me in each of the dresses and allowed me to decide whether it was one to show my party. She was patient as I was deciding and always helped me move around between the spacious changing room and the glam party room.
I eventually found my dress!! There was no pressure from Imogen to wrap up the appointment when I had made my decision, she allowed me plenty
L. P.
Jan 14, 2022
Report
As soon as I was engaged I knew I wanted to visit Ava Louise and I was not disappointed! Such a beautiful shop with truly stunning dresses. Imogen was fantastic from start to finish, she gave us time to wander around trying to make the impossible decision on what dresses to try on, but was also on hand for any question’s we may have and truly made me feel so relaxed. It’s such a personal experience choosing your dress and I’d highly recommend booking in at Ava Louise, Imogen’s knowledge and expertise is invaluable and I couldn’t of been more pleased with the dress I chose.
Thanks again
Thanks again
Scot Curran
Dec 29, 2021
Report
My fiancé visited here to try on some dresses.
Staff were unhelpful with selecting dress styles, there was no separate room for changing or guests, so changing happened in full view of guests, shop assistant seemed to have no boundaries with where she put her hands and overall my fiancé came home crying from what should be a very fun and special experience.
Would not recommend if you want a happy bride.
In reply to the owner - my now wife was not informed in any way that this may be happening, it was not a special event day as far as she was aware. I'm glad to hear that these no longer happen
Staff were unhelpful with selecting dress styles, there was no separate room for changing or guests, so changing happened in full view of guests, shop assistant seemed to have no boundaries with where she put her hands and overall my fiancé came home crying from what should be a very fun and special experience.
Would not recommend if you want a happy bride.
In reply to the owner - my now wife was not informed in any way that this may be happening, it was not a special event day as far as she was aware. I'm glad to hear that these no longer happen
ALee S.
Dec 26, 2021
Report
The two stars are purely because there is no denying the dresses are beautiful. It saddens me to write this but what a disappointing and unpleasant visit. We felt incredibly unwelcome, the lady who I won’t name and shame, made us feel like we were a burden, I don’t think she smiled once. Baring in mind the bride to be is stripping down to her underwear in front of a perfect stranger. It can be a very daunting experience. the lady made absolutely no effort to chat to me or make me feel at ease, she was checking her watch in front of the bridal party. I could go on but I won’t bore you.. it’s
Leah Sharma
Dec 16, 2021
Report
The showroom for Ava Louise is beautiful and my bridesmaids and I had a wonderful experience. We were greeted with champagne and had the chance to browse all of the beautiful dresses and select the ones I wanted to try on. I was specifically keen to visit Ava Louise for the designers that she carried (St Patrick & Willowby).
I had left my dress shopping a little late but Imogen was super reassuring and helped to ensure I would have my dress delivered in time. Imogen kept me updated regularly on the delivery and also recommended a great seamstress for the alterations. I always recommend future
I had left my dress shopping a little late but Imogen was super reassuring and helped to ensure I would have my dress delivered in time. Imogen kept me updated regularly on the delivery and also recommended a great seamstress for the alterations. I always recommend future
Lauren Hilborne
Dec 08, 2021
Report
This is such a lovely bridal boutique and I had the best experience finding my dress :)
I chose this shop as they stocked the designer I loved (made with love), and I visited with my mum & sister in August 2021.
Imogen was really welcoming, we were left alone to choose dresses (I had been to other shops so knew what I wanted) & then she helped me into them. She was so friendly and made me feel really special, I fell in love with my dress and she let me try on shoes & a veil to make sure it was just right for me. We have just collected the dress and again had a wonderful experience trying it on
I chose this shop as they stocked the designer I loved (made with love), and I visited with my mum & sister in August 2021.
Imogen was really welcoming, we were left alone to choose dresses (I had been to other shops so knew what I wanted) & then she helped me into them. She was so friendly and made me feel really special, I fell in love with my dress and she let me try on shoes & a veil to make sure it was just right for me. We have just collected the dress and again had a wonderful experience trying it on
Aryana Neo
Oct 28, 2021
Report
Visiting Ava Louise was such a blissful experience. Being lead into a beautiful showroom with gorgeous dresses, and being left to have a look around without the pressure. I was able to chose and find the dresses I liked to try on, and it was a very relaxing experience, and the whole process to finding my dream dress was incredible! I would definitely recommend going to Ava Louise to find your beautiful wedding gown!
Natasha Phillips
Oct 09, 2021
Report
Kiri Golding
Aug 10, 2021
Report
Imogen George
Jul 07, 2021
Report
I had an appointment last weekend to hopefully choose my dream dress.
I had seen the dress I wanted on the website and couldn't wait to try it on.
Myself and my bridal party couldn't have been more disappointed with the service we received!
I was offered no help with choosing dresses to try on, when I tried the dress of my dreams it was pegged dreadfully so I couldn't actually see how the dress would sit. After 5mins of trying to hold it myself one of my bridal party had to come and help me hold the dress as I was receiving no help. I was absolutely deviated as I had been wanting this dress
I had seen the dress I wanted on the website and couldn't wait to try it on.
Myself and my bridal party couldn't have been more disappointed with the service we received!
I was offered no help with choosing dresses to try on, when I tried the dress of my dreams it was pegged dreadfully so I couldn't actually see how the dress would sit. After 5mins of trying to hold it myself one of my bridal party had to come and help me hold the dress as I was receiving no help. I was absolutely deviated as I had been wanting this dress
Tara Anderson
May 17, 2021
Report
I want to give a massive thanks to Imogen at Ava Louise Bridal, she helped to find me the perfect dress for my special day, I found my dress just before the first covid lockdown, she managed to get everything ordered and ready, picked it up just before the Christmas lockdown, was very helpful and a friendly face. I would recommend visiting Ava Louise.
Thank you for helping me find my dream dress xx
Thank you for helping me find my dream dress xx
Grace Nevill
May 08, 2021
Report
I cannot thank Imogen enough for her help finding me my perfect dress. I didn’t even know what the ‘perfect’ one would be but she was so helpful, honest, fun and knowledgeable. It was a lovely occasion and she didn’t make me feel rushed at all (I think I spent about 1 hour in the dress!). The shop is stunning, the dresses are lovely and the whole experience was exactly what you dream it will be! Thank you x
