Lloyd Cooper Motorcycles Direct
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Lloyd Cooper Motorcycles Direct
Lloyd Cooper Motorcycles, also known as Motorcycles Direct, was established in 1900 and we have been trading from the same premises on Queens Road, Watford, ever since. We are one of only 10 Elite Kawasaki dealers in the UK, having been recognised as representing the best in motorcycle retailing.

Lloyd Cooper Motorcycles is proud to have been awarded both the MCN and RiDE magazine awards for "Best Dealer in the UK", and we pride ourselves in offering the very best customer service - a fact that thousands of our customers attest to.Lloyd Cooper Motorcycles have over 400 new and used bikes in stock, and are the largest Kawasaki dealer in the UK.
Services
Established in 1900 we have a great reputation that you can trust in. All of our used motorcycles are comprehensively inspected and serviced before you collect the bike. All of our used motorcycles are given a full HPI check, investigating for outstanding finance, previous accident damage, theft or total loss.
We specialise in servicing, repair, MOT inspections and tyre replacement on all makes and model of motorcycle. The technicians at Motorcycles Direct have a wealth of knowledge of all makes of motorcycles going back decades, so whether it's a first service on your new machine, a full superbike tune or some friendly advice we will do our utmost to help you.
Motorcycle and Scooter MOTs have been carried out here in Watford, Herts on this site since the MOT was first introduced. Here you will find all you need to know about your motorcycle's MOT. We have the facility to carry out on site moped, scooter and motorcycle MOT inspections along with servicing, tyre replacement and repairs.
Motorcycle servicing here in Watford has been carried out from these same premises since 1900. The motorcycles have certainly changed but the care and attention to detail that our qualified motorcycle technicians apply to each service has not. Our service team is more than happy to discuss your motorcycle service requirements to ensure we meet your specific servicing needs.
Motorcycle tyre fitting has been carried out from these same premises in Watford, Herts, since 1900. Motorcycle tyre performance has certainly moved on from cross-ply to radial technology, but the same care and attention to detail that our qualified motorcycle technicians apply to service and repair work also applies to each pair of motorcycle tyres fitted or repaired.
Reviews (14)
Ross Wing
Ross Wing
Jan 06, 2022
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Andy was extremely helpful! We went through the entire process over telephone/email and He ran me through the entire process from picking out a bike to getting it paid and delivered. Would 100% recommend!
Alejandro Tobar
Alejandro Tobar
Dec 24, 2021
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I recently bought my new Kawasaki Ninja and I was very happy with the service provided by the staff of Lloyd Cooper Motorcycles Direct specially by the help of Chris Taplin who made it very easy and smooth to get my new motorbike
Barrie Childs
Barrie Childs
Dec 12, 2021
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Just want to thank Christian for his help and patiences while I decided if to go ahead or not with buying a bike. I appreciate the way he understood my nervousness about getting back on the bike and wasn't pushy (unlike other places) just letting me have the time I needed. Also for your good humour which just made me feel at ease and comfortable with the whole thing.
I felt the communication was brill, very quick to respond to my emails and questions, and also kind enough to help my almost keep inside my budget (good skills mate!) :)
The whole thing. was smooth from the first chat online, the
James Onions
James Onions
Dec 10, 2021
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I purchased a kawasaki z h2 from chris taplin the sales man at lloyd cooper the transaction went very smoothly from giving me a good p/x for my old bike and a very smooth hand over of the new bike. cheers chris.
Peter Hardman
Peter Hardman
Nov 20, 2021
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I had a good idea of what I wanted but they confirmed and had stock of the Mutt range of motorcycles. I chose the Mongrel after having seen it first hand in the show room with all of my questions expertly answered by Chris. This was my second bike, my first was when I was 18 some 40 odd years ago. The purchasing process was faultless including the delivery of the bike to my work address just a few days after signing the paperwork. I would whole heartedly recommend Lloyd Cooper.
Tom Hamilton
Tom Hamilton
Nov 16, 2021
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Purchased a new Bike from Loyd Cooper...
Great bike and a great experience. Chris Taplin kept me well informed on the progress of the bike and the optional extras I ordered.
Excellent customer service and one of the best free coffee machines ever . .
Thank you, Chris Taplin & Loyd Cooper.
From a very happy biker.
Tom Hamilton.
Marc Musardo
Marc Musardo
Sep 18, 2021
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Excellent experience buying a motorcycle off these guys during a difficult time. Jack (salesman) was ideal and helpful, which made the experience nice and efficient. Five Stars Lads.
Upgraded to a larger bike in August, again service was superb. Wouldn't go anywhere else.
Tim Hector
Tim Hector
Aug 22, 2021
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Absolutely first class service from Chris Taplin and the team. I have recently purchased a new Vespa Primavera scooter, all interaction was by phone and e-mail as I am not local and always received a prompt and professional response to any questions. I had some accessories fitted and the bike was delivered to my home address on the day agreed with a call in advance to advise what time they were arriving. In my option they could not have done anything better and I would definitely consider buying from them again. Many thanks for a great experience.
Andy Wilderspin
Andy Wilderspin
Aug 20, 2021
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Great service from Daryl answering all my questions over the phone and accommodating for bike collection! Chris also an absolute pleasure to deal on collection answered all questions even took time to show me extras! Cannot recommend them enough! Will definitely be back and will use again!
Lord-Scott Parker
Lord-Scott Parker
May 08, 2021
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Bought a zx6r from them in February but because of previous injury I couldn't really ride it very well. spoke with Chris up there,who was really great, and sorted out a new Vulcan S. everything was sorted in z couple of days. big thanks to Emma in Admin for her help with the paperwork. Stuart delivered it early doors Today, excellent guy very helpful. can't fault any of the team at all, will always buy from you guys.
Kyle Lennox
Kyle Lennox
Apr 27, 2021
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Great experience buying my Ninja 400. Andy is very knowledgeable and patient waiting for the DVLA with myself. Delivered by Stuart who was excellent with advice and info given. Highly recommend working with… these two gentlemen as they calm the nerves with their easy going nature and keep the excitement through DVLA waiting periods.
Will Barbary
Will Barbary
Mar 13, 2021
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Just purchased my first bike from Motorcycles Direct. Fantastic service from start to finish, really friendly and knowledgeable people, good value and good products. Thanks guys keep up the good work.
Graham Mcdonald
Graham Mcdonald
Feb 27, 2021
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Received my Kawasaki z1000sx a day earlier than I expected so extremely happy the bike was in exceptional condition as the advertisement highlighted and as Daryl highlighted with confidence and reassurance on the phone, Daryl was exceptional in super exceeding my expectations. Daryl was courteous professional and efficient, lots of businesses… forget that the customer has choice it was a 800 mile return trip for the courier who too was knowledgeable and professional in his communication on delivery. It’s of no surprise this business has been trading since the 1900, if you want to deal
Alex Douglasson
Alex Douglasson
Feb 06, 2021
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Outstanding service front Daryl. Very helpful, excellent communication and delivered on everything he said. The scooter is great and exactly as advertised. Would definitely use again and recommend