Design and production of promotional and information material such as adverts, brochures, magazines, display material, websites, social media assets, video and more - covering all your creative needs. Applying graphic design and creative direction to brand consistency by overseeing and developing the brand image and content, and making sure it is applied consistently across all communication platforms.
A strategic approach looking at the brand positioning of the business; applying creative design and management skills to develop the brand and communications strategy to take the business forward and improve the bottom line. For this start-up business it was important to get the identity established from the outset.
A strategic approach looking at the brand positioning of the business; applying creative design and management skills to develop the brand and communications strategy to take the business forward and improve the bottom line. For this start-up business it was important to get the identity established from the outset.
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I talked to the journalists and spent time with the photographers. I had the thrill of watching the printing presses roll with a tremendous roar. I was amazed by the typesetters speed on the keyboard and the compositors picking type from their type cases and making up a page. The world has changed, technology has moved at a fearsome pace, but what we want to do is still the same.
We all know brands such as Coca-Cola, Nike, MacDonalds, Toyota etc. and what they stand for and how they communicate their brands through advertising, sponsorships, endorsements and so on. With their big resources that is all do-able. But, what about the small business which needs brand communication too?
I was talking about my grandfather in my last post and there are so many questions I would have liked to ask him, as there always is when someone is not here any more. His story is fortunately well documented because the newspaper is a major title in Norway and he saved it from going under. And, it doesn't have to be linked to someone who's passed or a business long gone.
2018 seems to have got on to a slow start as every January tends to do, so quite glad to see the back of it to be honest. But, a dry period is not all bad. It has given me time to reflect (maybe panic even) and to think ahead. It is not often in the hectic lives we live you have time to sit back and think about where you want to go with your business and what you have to offer.
I went to the 'Fourth Revolution Organisational Learning and Knowledge Management' conference last week which was organised by Partners in Management and was about sharing knowledge in an organisation and how this might be achieved. Not such an easy task as we apparently are bombarded with more knowledge all the time at a rate of knots.
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