Initially London
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Initially London
Initially London is the UK's only full-service monogramming company specialising in classic accessories, gorgeous home linens and gifts for all occasions that wear our fabulous embroidered and laser-etched monograms. We use graphic design to offer a huge range of font style choice. Create your own monogram design in our very fun monogram design app, choosing from over 50 curated font styles and monogram shapes and dozens of thread colour choices.

Our extensive product line means you can find gifts for every occasion for everybody on your list. All your gifting needs are sorted in one place, and each one is made to order so it is sure to be unique and personal. These are monograms that are far more than just initials, they are a form of self-expression which lift a classic, simple accessory to a one-of-a-kind style statement.
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If you could invite anyone, dead or alive, to a dinner party who would it be? We've put together a collection of people that we'd be delighted to sit next to for an evening. From music legends, public figures and fictional characters there's a theme for everyone.

Elvis, Bowie, Freddie and Amy for music-loving friends, Grayson Perry and Frida Kahlo if art and fashion might spark some interesting conversation, or powerful women when celebrating a girls' night out.To celebrate a birthday, wedding or milestone, we can turn any photo in to embroidery. We've done winning racehorses, family members for big reunions, best friends for a girls' weekend, even house portraits.
Bespoke portrait napkins make a fun and unique gift for any VIP. to celebrate a big birthday or anniversary, to remember a beloved pet, to congratulate a newly married couple, even a house or animal portrait translates beautifully to embroidery. You can see an example of this with the racehorse. The napkins will be made to order in our London-based studio.
We monogram these designs on pink linen coasters. However if you prefer white linen coasters, please just mention this in the Special Instructions at the checkout. Care: pre-treat stains with Vanish, wash at 30 degrees max, line dry and iron on high heat with steam. Use starch to restore the just-bought crispness.
Are you a cosmic warrior? If so, you're going to love our Star Signs drink coasters. These 100% linen squares make great conversation pieces at tea time or the cocktail hour, and of course serve the useful function of keeping hot or wet drinks off your table. Our napkins come in a set of four, each napkin measures 15cm x 15cm and has a hemstitch border.
Some images are so powerful they communicate meaning without the need for any words. Our Iconic Image Napkins feature some of the most powerful images of our time: the evil eye, the om symbol and the rainbow. We also take commissions! If you're looking for a iconic motif that we haven't included in this set, we can create it for you.
Reviews (7)
Robert Thompson
Robert Thompson
Jan 27, 2022
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With the arrival of our two granddaughters we decided to buy them monogrammed Bath towels. Initially London Ltd did the job superbly and made everyone happy - and dry
Elina Zalite
Elina Zalite
May 18, 2021
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Bad customer service - just because it is a Friday they shut earlier than the advised time on Google
James Edwards
James Edwards
Apr 12, 2021
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I wanted some bespoke slippers done and was really impressed with the outcome. They were so good at communicating back and forth too. Awesome job!
Cathy Cox
Cathy Cox
Oct 14, 2020
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I ordered two embossed flasks for friends’ teenagers and they are so beautiful. Felt nervous buying over the internet as I usually do the London Christmas Fairs and like to see the products before buying. No problem here! The customer service went out of their way to help me and I am sure the girls will love their presents.
Alexandra Beecroft
Alexandra Beecroft
Jun 20, 2020
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I've had several items from Initially London and have always been impressed by the quality and attention to detail. The range of colours is fantastic and the staff I've dealt with are polite and knowledgeable. My favourite is the straw bag/basket; so many people have asked where I got it from. Definitely somewhere to go for unique and personalised gifts or to treat yourself!
Harry Sassoon
Harry Sassoon
Jun 15, 2020
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I bought a backpack for myself and a wash bag for my fiancée. Both looked amazing and the customer service was excellent. Thank you Initially London!
Zoe Banbury
Zoe Banbury
Aug 26, 2017
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Very prompt, very flexible with choice of colours and design and just what we ordered. also a really good price.