Travel PR was established in 1997 by Sue Ockwell, previously Chief Executive of the Association of Independent Tour Operators (AITO) for nine years. From eight clients on day one - many of which are still with us - the company now has over 30 clients, including UK and overseas tour operators, tourist boards and travel trade organisations (including AITO and AITO Specialist Travel Agents).
Travel PR has an excellent knowledge of the key travel-oriented media and well-established relationships with key travel editors and freelancers who work in the UK media. Many of the travel media are personal friends. Travel PR prides itself on its strong creative ability to work from raw information to generate media interest.
Travel PR has an excellent knowledge of the key travel-oriented media and well-established relationships with key travel editors and freelancers who work in the UK media. Many of the travel media are personal friends. Travel PR prides itself on its strong creative ability to work from raw information to generate media interest.
Services
We are a leading specialist agency in public relations for the UK travel and leisure industries; we are well-connected experts in travel and the media landscape. We represent a broad range of clients, including accommodation providers, specialist tour operators, individual properties, tourist boards, villa rentals, and travel trade organisations.
Travel PR has nurtured both consumer brands and travel destinations. We have helped to launch a range of products, from bio-degradable chewing gum to state-of-the-art travel apps, as well as bringing previously-overlooked parts of the world into sharp, positive focus. We liaise regularly with the press and are available to speak on clients' behalf at conferences and events, or in live interview situations.
Travel PR is experienced at handling the media for clients caught up in a crisis situation. We will ensure that your company handles an emergency situation carefully and sensitively providing crafted, timely messages to a waiting media. Having dealt with a number of high-profile cases over the years, we have tried-and-tested methods in place for handling difficult situations sensitively.
Great event management comes only with experience and Travel PR organises many events for clients throughout the year, from large-scale media events such as the annual AITO Meets the Media event to more intimate affairs such as press breakfasts, drinks receptions, lunches and cocktail events.
AITO Meets the Media is an annual event, one of the biggest of its kind in the UK, attended by over 100 of the UK's most coveted travel & lifestyle journalists, plus tour operators and tourist boards.Press suppers work particularly well for our clients.
AITO Meets the Media is an annual event, one of the biggest of its kind in the UK, attended by over 100 of the UK's most coveted travel & lifestyle journalists, plus tour operators and tourist boards.Press suppers work particularly well for our clients.
Alongside our media relations work, Travel PR offers a range of additional marketing support services. We have a talented team of writers with experience in writing copy for brochures, newsletters, e-shots and websites. On a client's behalf, we can also create promotional items and branded merchandise, as required.
Reviews (3)
Ian Jones
Apr 27, 2021
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Huw Owen
Apr 07, 2021
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I've known Sue and the team at Travel PR for many years. When we eventually had the chance to work with her it was a pleasure, and we got a huge amount from it.
The reality of modern PR is you need wisdom, judgement, great articulation and speed - and Sue's team have that in spades.
I would recommend them.
The reality of modern PR is you need wisdom, judgement, great articulation and speed - and Sue's team have that in spades.
I would recommend them.
Simon Lowe
Dec 16, 2018
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