We are a family business specialising in popular Dancewear and Fashion brands including Bloch, Mirella, Capezio, Pineapple Dancewear and dance bags, Tappers and Pointers dancewear and Gymnastics wear, Silky dance tights and underwear, Thistle Highland Dance Shoes, Roch Valley dancewear, Grishko, Dansez, Intermezzo, The Zone gymnastics range, Taglia Basilica, Silky dance tights and underwear and we stock many dance related Jewellery, Dance Bags and Hair Accessory items which are perfect gifts for dancers of all ages.
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Debbie Moore OBE founded the Pineapple Dance Studios in 1979 in an old pineapple warehouse in Covent Gardens. Her aim was to make dance accessible to everyone, because in her words "To dance is to live". Soon afterwards Debbie launched the Pineapple clothing range in response to the demand for fashionable dancewear.
Our range of dance bags offer bags big enough for all your dance or gym gear, or small enough if you just need to take a few accessories or dance shoes with you to class. Our range covers styles suitable for all ages including younger dancers and for style conscious older dancers we have a range of Pineapple dance bags.
At Dance Station Direct you will find a wide range of leotards for children and adults from Bloch, Capezio, Tappers and Pointers, Roch Valley, Grishko, Intermezzo, Basilica and Dansez. So whether you are looking for a basic leotard or something more special we have lots to choose from and an even bigger selection is available in our Dance Shop in Broxburn, West Lothian.
In the heart of London's West End lies the internationally renowned Pineapple Dance Studios, the home of dance. Founded in 1979 by Debbie Moore, here began the phenomena of making dance accessible to everyone and taking dancewear fashion to the streets. Today, vibrant and as exciting as ever, the studios are full every day with dancers auditioning or rehearsing for the latest West End shows or choreographing videos for the music world.
Looking for a special gift for a Dancer or Performer? We have a beautiful collection of jewellery from our range of jewellery and accessories which would make an ideal gifts for performers of all ages. Choose from Sterling Silver pedants or gorgeous Crystal embellished dancers in our costume jewellery collection.
Reviews (13)
Claire McCaughey
May 16, 2021
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Allison McAleese
Nov 26, 2020
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Visited the shop quite a few times now to kit out my daughter, always really helpful and lovely approach with my shy little girl. Recently bought somethings online and they still manage to give great delivery and service. Would definitely recommend a trip to the shop when allowed to open or in the meantime the great offering online.
Lisa Bibby
Nov 10, 2020
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Claire Murphy
Oct 09, 2020
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Zoey Turnbull
Oct 02, 2020
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Drove from Dumfries to visit this shop today and the customer service alone made the trip worthwhile. Angela was the friendliest and most helpful shop owner I’ve ever came across. My 2 year old was made feel special as Angela shown a real interest in speaking to her about her twirling. 10/10 would recommend and will definitely be back. ✨
Amanda Gillespie
Sep 01, 2020
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Romina Verrecchia
Jul 15, 2020
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Yaz A. Bella
Jul 05, 2020
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Jade Mccormack
Jan 24, 2020
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Visit today with my 4 year old daughter who was very specific with what she wanted lol. The owner was very patient and listened carefully and got a selection of leotards out, did not try to up-sell just made sure it was what sienna wanted and ended up getting 2 in the sale 😊, and Also had time to show me how to use the hair clips and hair nets to… put her hair up for her show .The shop assistant Sarah was very good with sienna too, and helped her try on her outfits which I could not do with a high maintenance 1 year old. Would highly recommend great service and have one very happy
Nicole Macintyre
Nov 13, 2019
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Jamie Fisher
Jun 23, 2019
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Helen Chesterton
Oct 09, 2018
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Scott Robertson
Oct 07, 2018
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Lots of stock for a small shop
Owner is very helpful and knowledgeable of her stock
Would definitely recommend
Parking can be a bit hit and miss
It's a busy little town
We parked around the corner in Lidl car park and walked a few hundred yards round the corner which was easier than driving up and down the main street looking for a space
We will definitely be back
Owner is very helpful and knowledgeable of her stock
Would definitely recommend
Parking can be a bit hit and miss
It's a busy little town
We parked around the corner in Lidl car park and walked a few hundred yards round the corner which was easier than driving up and down the main street looking for a space
We will definitely be back
