Prestige Wheel Centre
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Prestige Wheel Centre
We are one of the largest alloy wheel retailers in Europe specialising in forged custom wheels and wheel renovation and our company has fast become one of the preferred choices for car showrooms, repair centres and the general public looking for a reliable, friendly, high quality alloy wheel repair service.

We offer everything you need for updating and refurbishing / refinishing & Diamond cutting used and new wheels to give them back the great quality finish whether for your own peace of mind, or to help sell the vehicle onwards - no matter how simple or complex, there is a process that will dramatically improve the state of the alloy!
Services
Prestige Wheel Centre was founded in 2007. This family business is the extended arm of previous generations of our tyre business background which was established over 25 years ago. Over the past generations we have gained priceless experience and a valued customer base serving the Midlands with pride and expanded to the internet market in 2007.
Inspired by the Aventador's hard angles and militaristic lines, the NL4 blends in with the Lamborghini's style while making a subtle-but-firm statement.

Available for Lamborghini models only.

Matt Graphite and Gloss Black standard finish options bring focus to the intricacy of the design, while 9 custom finishes provide a more personalized experience.

1221 Wheels utilizes APP proprietary chemistry, 60 series alloy, in the production of its road-wheels. This alloy is exclusive to APP and is approximately 20% stronger than the traditional 6061-T6 aluminum. The additional strength of the material allows 1221 Wheels to create lighter designs, using less material than traditional construction, while adding superior performance characteristics.
ADV.1 Wheels are backed by the industry's strongest guarantee possible, LIFETIME coverage structure & warranty / repair support. We know our wheels are by no means inexpensive and often times they do take long to produce. The reason for this is, in part, due to the quality and safety standards by which we abide.
We come from a long line of automotive enthusiasts and we are admirers of all things mechanical. Decades of study and behind-the-scenes participation in all aspects of the empire has guided us to an intense appreciation of the absolute best craftsmanship, quality, design, engineering, and manufacturing.
Reviews (19)
Jibran Ahmed
Jibran Ahmed
Dec 23, 2021
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I own a company called Unit 17 UK based in Birmingham about 3 miles from Prestige Wheels, I purchased 2 sets of 22" Vossen wheels, paid for them upfront, one was for my own vehicle and one was for a customer of ours, wheels arrived an had them powdercoated gloss black as that was customer request, when we went to fit the tyres on, standard procedure is we check the wheels run straight, 3 out of 4 wheels were buckled, didn't want to let my own customer down so gave them my own set of wheels, the other wheels I took back to prestige and he checked the wheel, said yes they were buckled, then said
Niknaklady
Niknaklady
Dec 16, 2021
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Excellent place.
Unfortunately I managed to hit a kerb and damaged the rims. Took it there and when I picked up the car you'd never know there'd been a problem.
Wouldn't go anywhere else 👍
Maxine Coppin
Maxine Coppin
Nov 18, 2021
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Had my car wheels refurbished by Prestige Wheel Centre recently and would highly recommend them. They provided a first class service with a quick turnaround. Great customer service too. Thank you Prestige Wheel Centre.
Chris Toques
Chris Toques
Oct 21, 2021
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Having searching for a wheel repair centre, I stumbled up on these guys my first experience walking in to the shop was first class, staff very much welcoming and helpful. The process from paying to having a loan wheel to phone calls and updates on my wheel repair was next to none. Great work guys and thanks Laura for such great communication & reassurance.
Highly recommend!
Steve Wallington
Steve Wallington
Oct 14, 2021
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Excellent service from making the first contact by phone with Laura to taking the car to their workshop.. Where they removed my wheels and fitted a set of loan wheels.. Had my wheels taken from silver to Gloss black ...72 hours later had a phone call to say my wheels were ready..they look fantastic 👍 Very professional set up and lovely people... Would definitely recommend 😎 Steve Wallington.
M. R.
M. R.
Oct 13, 2021
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Repeat customer of Prestige. Really impressed with the quality of their work and customer service. Thoroughly recommend them. Don't waste money and time on temporary repairs at home. These guys do it properly.
Jay Jay L.
Jay Jay L.
Sep 28, 2021
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Excellent Service. Had all four wheels refurbished and the colour changed. They look absolutely brand new. Efficient and friendly service and great price. Highly recommend.
Chris Kirkman
Chris Kirkman
Sep 09, 2021
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I'm editing this post so my latest comments are more visible at the top.
About 7 weeks after posting my original review, Prestige Wheel Centre responded to say they were unable to find details of any work I had done by them asking me to confirm I had the right company, when it was done and give them my contact details. I quickly replied to this to… let them know when they did the refurbishment of my wheels and followed it up with a private message to them with my contact phone number expecting a fairly prompt reply.
After around 10 days hadn't heard anything so I phoned and asked if they
Raj Patel
Raj Patel
Aug 30, 2021
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Dell and Laura are outstanding for their knowledge and customer service. As a London based client, I used the refurbishment services, and the results were spectacular. Having used a few companies in London, I opted for Prestige and left a very satisfied client, will use again in the near future.
Babar Khan
Babar Khan
Jul 31, 2021
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I'm giving one star as there is no option to give zero stars. I had my audi done here and my brother had his bmw done here shortly after myself. Both for a diamond cut refurb. Prestige Wheels CANNOT do this job correctly. The laquer chipped away within weeks and straight away horrible cracks appeared all over the surface of the alloy. The owner loves to respond to reviews with the cliché "sorry we don't have your car on our records" I will happily give you the registrations for both. However, I've had the work done elsewhere to correct the horrendous craftsmanship by PWC. Please anyone whos thinking
Kerry Wynn
Kerry Wynn
May 24, 2021
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Really helpful and very friendly but overall very professional 👍
V. S.
V. S.
Jul 18, 2020
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Had a great experience here, purchased a set of HRE FlowForm Wheels for my Porsche 997, at a great price including Michelin PS4 tyres.
After chatting with the owner, Del, who is very friendly and knowledgeable, I decided to return with my Porsche 991 GT3 to have a wheel refurbished and a new set of Michelin PS4 tyres.
They also dealt with the centre locks with no problem.
I live in London, and although it might be a long way to travel, I will not be going anywhere else for my wheel & tyre needs in the future.
They sell the full range of the amazing HRE and Vossen wheels (custom fit, if needed
David Greenfield
David Greenfield
Jul 14, 2020
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I have used these guys 3 times now, the last time was because some of the paint had flaked off my alloys after about 11 months, which they redid and gave me a discount as they had refurbished them previously. However, I have been back as the one wheel has obviously not been finished well and it appears that the top coat has not been applied… correctly, and so the wax I have applied to the wheel, as per their recommendation, has seeped underneath. Unfortunately they refused to rectify initially thinking I had curbed the wheel, even though there is no damage to the wheel and the car has not
Maurizio Mililli
Maurizio Mililli
Jul 01, 2020
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Excellent service, I would definitely recommended these guys. Shaun in particular has been amazing, professional, knowledgeable and guided me through the whole process of choosing my wheels in the best possible way. I’m really happy with the service I’ve received. Thanks again.
Reece Jeffrey
Reece Jeffrey
Apr 03, 2019
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Had my car booked in for a Saturday I was told it will take 3 days for diamond cut finish 11 DAYS later I get my car back the alloys have still got marks on the paint on the inside of the rims flaking already there’s runs on them they have missed bits and done them in gloss when I asked to stay original with the car I had to rent for the extra 8 days and the cost of the refurb come to 720 all they offer is to do them again absolute joke would not recommend taking anything to them feel free to message me if you want to see the pics
Malcolm Joe Stanwell
Malcolm Joe Stanwell
Mar 19, 2019
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Friendly staff and gave good advice gave me a sent of loan wheels while mine where done and pleased with the result
Arshad Basharat
Arshad Basharat
Mar 08, 2018
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Excellent service very friendly and reliable did an immaculate job. Highly recommended as free advice as well as a top class job.
Dominykas Svambarys
Dominykas Svambarys
Feb 08, 2018
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This is a top place for any kind of wheel jobs. Got my wheels done with a nice and robust finish as well as new tyre fitted all round. Very pleased with a high level customer service. Cheers guys!
Paul Sturch
Paul Sturch
Dec 16, 2017
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Had alloy refurb great customer service and wheels turned out better than expected